Take Action for Mental Health Campaign Launched

SACRAMENTO, Calif. - Take Action for Mental Health, a new campaign focused on improving the mental health and wellness of all Californians was launched today. Created to build off progress made by previous campaigns and developed with extensive community feedback, the campaign encourages Californians to take steps to check in, learn more, and get support for themselves and people they care about.

Launching today, Take Action for Mental Health builds on established approaches and provides resources to equip all Californians to support their own mental health and the mental health of people they care about.

Take Action for Mental Health is the result of considerable in-depth research, focus groups, and stakeholder input. It incorporates input from diverse populations and subject matter experts. The campaign focuses on three key actions—check in, learn more, and get support:

• Check in: Helps people recognize the signs and symptoms of mental health challenges and identify when to seek help or start a conversation with someone they care about.
• Learn more: Supports understanding of the issues or challenges associated with mental health concerns and identifies self-care and support options available.
• Get support: Connects people with tools and resources to help at any point along the mental health spectrum, from needing a mental health day off to securing professional help and everything in between.

The new campaign website, resources, and updated social media channels are going live today with plans to continue adding additional resources, partnerships, events, and programs throughout 2022 and beyond. New or updated resources available at launch include a Take Action Pledge, and overview of signs and symptoms, mental health self-care tips, and mental health guides.

About CalMHSA

The California Mental Health Services Authority (CalMHSA), in collaboration with its county members, is a leading voice for mental health services for California. Created to deliver on the promise of the California Mental Health Services Act, CalMHSA is an independent government agency created by California counties and cities, focused on the efficient delivery of mental health services and resources.

The Mental Health Services Act (MHSA) Prevention and Early Intervention (PEI) component was designed to increase awareness of and access to mental health services, reduce the negative impacts that mental illness can have on a person’s wellbeing, reduce the stigma associated with mental illness and help-seeking, and prevent suicide.