Business & Tech
Fresh from the Farmers Market: Delicious Yogini
Using her grandmother's cookie recipes and top-notch ingredients, this dedicated yogini launched her own business.
Yogini [yoh-guh-nee]: A woman who practices yoga.
Meet Nancy Wadsworth, a veteran yogini and farmers market rookie. Wadsworth is owner of Delicious Yogini, a cookie business, which prides itself in “baking deliciously and consciously.”
A smart cookie
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Armed with her grandmother’s recipes, Wadsworth launched her cookie business last September. Her grandma may have passed away, but she passed on her love for baking and using top-notch ingredients to her yogini-baker granddaughter.
The cookies are not your average round-shaped ones. They come in bars. “There’s also more chocolate than flour in my cookies,” said Wadsworth, who divides her time between teaching 10 Hatha yoga classes a week and baking.
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Wadsworth also uses butter and eggs from free-range organic farms, part of her “baking consciously” mission. On her Web site, the yogini wrote, “Differences can be made with small, thoughtful steps resulting in compassionate change.”
The Two Chocolate Mint cookie is her signature item. Composed of dark and semi-sweet chocolate, the “melt-in-your-mouth” cookie bar is priced at $1.50 a piece.
Coffee is the other flavor. With just a light coffee taste on top, this cookie had the same chocolate base as the Two Chocolate Mint. The Coffee cookie bar is also being sold for $1.50 a piece.
For $18, one can get a dozen cookies in a gable gift box, which comes in three colors. The cookies stay fresh for at least seven days. “These make good corporate gifts, especially during the holidays,” said Wadsworth.
Nothing cookie-cutter about the cookies
Delicious Yogini will ship cookies across the U.S. with reasonable flat shipping rates. Wadsworth shared a money-saving tip. “I tell local customers that I’m here in Agoura on Tuesday afternoons so they can just pick up the cookies and save on shipping,” she said.
Right now, Delicious Yogini is at the Agoura Farmers Market on Tuesdays, but Wadsworth expects to be in more farmers markets in the coming months.
Business has been slow and steady during her first month in Agoura. “But I am able to sell cookies to at least 50 percent of the market-goers here,” she said.
Delicious Yogini is starting to attract a following. “Believe it or not, I have been getting some repeat customers,” she added.
In April, Wadsworth is confident that she can launch a third cookie variety–coconut. “I’m just looking for good quality coconut right now, then I’ll be ready to launch it,” she said.
For orders and more information, please visit her web site.
*The Agoura Hills Farmers Market is open on Tuesdays, from 1 to 6 pm, at 28914 Roadside Drive, in the Whizin Market Square parking lot.
