MOST Brand Development + Advertising Chosen to Receive Outstanding Small Business Award for 29th Annual National Philanthropy Day Orange County

National Philanthropy Day Orange County has announced its Outstanding Honorees including the selection of MOST Brand Development + Advertising as the recipient of the Outstanding Small Business Award to recognize their gracious efforts in promoting worthwhile causes. MOST Brand Development + Advertising will be honored at the 29th Annual Awards Luncheon Thursday, November 20th at the Hotel Irvine Jamboree Center for countless hours of pro bono work benefitting many Orange County organizations.

“National Philanthropy Day Orange County is honored to recognize MOST Brand Development + Advertising for their steadfast work ethic in supporting organizations like the National Multiple Sclerosis Society,” said Victoria Collins, Honorary Chair of 2014 National Philanthropy Day Awards Luncheon. “John sets an example for all community members in his fundraising efforts and generous actions.”

MOST Brand Development + Advertising is an Aliso Viejo-based agency that specializes in brand development. Since its founding, MOST has dedicated countless hours of pro bono advertising services, totaling more than $1 million. One of the causes MOST is passionate about is the National Multiple Sclerosis Society. MOST has sponsored, volunteered and fundraised at the following events: Walk MS, Bike MS, Challenge 50-Mile Walk MS, Golf Fore MS, MS Dinner Auction, Dream Home and Bubbles & Brunch. CEO John G. Most has inspired his employees and clients to raise money and engage in many of these awareness events.

John G. Most also started wristbands of Hope in 2004, which helped raise more than $1.4 million in sales in its first year. In addition, he has served as Board Chair for three years, Vice Chair for two years, and Marketing Committee Chair for three years for the Pacific South Coast Chapter of the National Multiple Sclerosis Society. Most has also chaired the Bike MS event for the past six years and has been a top five fundraiser raising well over $2.2 million. MOST Brand Development + Advertising generously supports a number of other organizations including Second Harvest of Orange County, USO, VFW, REALTOR Relief Foundation, The Festival of the Art, Susan G. Komen Foundation, Alzheimer’s Association, Monterey Bay Aquarium, San Diego Zoo, National Charity League, Hoag Hospital, and more.

“At MOST, we have a culture of caring, about how we do business for our clients, about our people and about people in need. This honor and acknowledgement is so very much appreciated and it is just a reminder of the work we have yet to accomplish,” said Most. “The relationship with the Multiple Sclerosis Society has been over 20 years strong and continues in the memory of Debby Most.”

The 29th Annual Awards Luncheon will honor organizations and individuals such as MOST Brand Development + Advertising for their generous acts of charitable giving. For more information or to register for the event, visit http://www.npdoc.org/ for more information.

About National Philanthropy Day: National Philanthropy Day Orange County honors those who have demonstrated philanthropy and enhanced their communities and the world. Each year more than 100 Association of Fundraising Professionals chapters throughout the US and Canada honor the philanthropic efforts of individuals, businesses and groups. Net proceeds of the event support the ethical advancement of philanthropy in the community by the Orange County Chapter of the Association of Fundraising Professionals. More than 900 guests attended the luncheon in 2013. For more information, visit http://www.npdoc.org.