And Now a Word About the Word: Community

As the proud new owner of Webster's Community Pharmacy,  I've thought long and hard about the purpose and direction to take with this iconic, yet tired neighborhood drug store.  

My half of the partnership with my husband, Michael the pharmacist, is to develop the branding and marketing of our new business endeavor.  To keep the name Webster's or not keep the name;  that was the question.  While there have many changes to the core business in the last decade, it seemed like the Webster's name still evokes a sense of family, independence and at the base of it all:  Community.  There, I've said it again.  I

n this era of big-box stores, chains and internet retail; there is little that a single-store can do to compete.  The one advantage that we have is our community, and Altadena is quite a leader in being a loyal and supportive one.  So, the light bulb went off and a new name was formed: Webster's Community Pharmacy.  The acknowledgement of history and the promise of the future.  

In the coming weeks and months, I will be sharing about new opportunities and new plans for Webster's Community Pharmacy.  With our long and creative history as owners of Fair Oaks Pharmacy and Soda Fountain, we come to Altadena with a purpose and a goal of bringing this business; rich in neighborhood history, back to its proper place in the community.  And that is the word for today.