Cold Calls--Brrrr--Why Would You?

Think about it.  The phrase says it all . . . "C-O-L-D Call."  Why would anyone want to make one - or receive one?  After all, according to Mirriam Webster.com, the definition of "cold' is:  lack of the warmth of normal human emotion, friendliness, or compassion - detached, indifferent, impersonal,

and lastly. . .

giving the appearance of being dead.

YIKES!

I don't think any of us will win friends and influence people (let alone get a new customer) using the "cold call" approach! 

I have a better idea.  Why not make a "WARM Call." For example, after a customer buys a product or receives a service from your organization or company, why not give them a call and see how they're doing? or if you can help them in any way?  That's impressive!  And, then they'll tell all their friends to buy from you - because you really care about your customers. 

Voila!  FREE Advertising at it's best!  And no more chilly phone calls!

Verena Somer is a speaker and 2011 Constant Contact All Star.  She is also an author of “The 11% Solution” available on Amazon and Kindle.