Polaroid Fotobar Brings Digital Photos to Life with Grand Opening of Three Micro-Retail Stores in Los Angeles

Polaroid Fotobar is expanding its fun, new experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California. These innovative 300-square-foot stores will make the process of turning peoples’ best pictures which only currently live on their smartphones, Facebook, Instagram and other digital platforms into cherished pieces of art. Additionally, consumers can recapture the magic of instantly transforming their pictures into three different size Polaroid prints which can be collected into unique Polaroid Shadowboxes or other Polaroidpicture accessories.

“Our new micro-retail stores represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide,” said Warren Struhl, the company’s founder and chief executive officer. “Two years ago when we launched Polaroid Fotobar, our goal was to reinvent how consumers interact with their digital photography in a fun manner. Now, we have a brand new retail footprint in which consumers can print their best memories for their wall, desk or shelf.”

The seven micro-stores are set to open throughout late October and early November in Westfield mall locations in Los Angeles, San Francisco, Sacramento and San Jose, Calif.

“Polaroid Fotobar offers an exciting new shopping experience for our customers, just in time for the holidays,” said Ted Kaminski, senior vice president of Westfield Mall Retail. “The Polaroid Fotobar team has created an innovative and immersive retail concept that perfectly aligns with our goal to transform the retail experience throughout our mall common areas.”

Launched in 2012 and currently operating traditional stores in South Florida and Las Vegas, Polaroid Fotobar offers customers the ability to instantly print pictures from wherever they may reside often using the popularPolaroid Classic Border Logo format. In addition, customers can display their favorite photos through an extensive selection of custom frames, displays and unique photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo.

Polaroid Fotobar locations also offer an array of Polaroid-branded products, including classic and newPolaroid cameras, as well as professional and knowledgeable retail associates known as “Fototenders” - who are available onsite to help customers every step of the way to instantly turn their photos into lasting memories.