New Art Eco-models: Reclaiming Creativity in the Age of Infinite Content

New Art Eco-models: Reclaiming Creativity in the Age of Infinite Content

In this lecture, Giovanni Aloi follows the making of the artist myth, from the Renaissance master to the modern rebel and creative entrepreneur, exposing institutions, wealth, and exclusions that have sustained it. Against this exhausted genealogy, his book I’m Not an Artist (2025) proposes an eco-cultural model for artistic life. Creativity precedes art. It exceeds galleries and markets, emerging as a generative force through which living beings continually reshape their worlds. Seen ecologically, the artist can no longer be imagined as an isolated genius. The artist becomes an organism among organisms, entangled with collaborators, audiences, materials, economies, and more-than-human agencies. From this perspective, the art world itself begins to resemble a habitat: diverse, interdependent, sustained through exchanges whose value cannot always be measured.

How can ecologically minded artists lead the way to a complete reconsideration of the art world and the future of creativity?

About the Presenter
Dr. Giovanni Aloi is an author, educator, and curator whose work focuses on the representation of nature and the environment in art. Aloi is the editor-in-chief of Antennae: The Journal of Nature in Visual Culture and editor of the University of Minnesota Press series ‘Art after Nature’. He has written and edited numerous books on the representation of the natural world, with a particular focus on vegetal imagery, including Why Look at Plants? (2018), Botanical Revolutions (2025), and Lawn (2025). He has collaborated with institutions such as the BBC, PBS, Whitechapel Gallery, Tate, and the Art Institute of Chicago, and has curated exhibitions across the United States and Europe.