OnlyRoses: Beverly Hills' New Luxury Floral Shop

BEVERLY HILLS, CA – OnlyRoses, a specialty rose gifting brand, will be opening its first location in the United States in the heart of Beverly Hills. The London-based store, founded by husband-and-wife duo Anian and Sabine Schmitt in 2007, has franchise locations in Dubai, Abu Dhabi, Doha, Riyadh and Kuwait City. OnlyRoses plans to open many other locations in 2018.

The Beverly Hills location will be the company’s second non-franchise boutique and will be considered home base for the United States for nationwide shipments, ordered by phone or online at only-roses.com — all shipped from the company’s new Los Angeles warehouse in Hollywood.

The company’s roses are ethically sourced directly from a handful of farms in the Andes mountains near Quito, Ecuador, all endorsed by FlorEcuador for their social responsibility and high environmental standards, according to the press release. OnlyRoses additionally runs its own reforestation program in Ecuador to help offset the company’s carbon footprint.

“We do not buy from a wholesale like most flower retailers, we get our roses directly from the farms and ship them ourselves to ensure the highest quality,” said Sabine Schmitt. “Our roses are in our stores at the latest three days after they are cut, whereas if you buy from a regular florist, they will likely source via a wholesaler and therefore the lead time is usually 10 days or even two weeks, so that’s why we can safely say they last longer."

In addition to fresh-cut ClassicRoses, OnlyRoses offers natural, fresh-looking, preserved InfiniteRoses that can last several months up to a year without water. The company has a long list of A-list customers, including celebrities Madonna and Simon Cowell, luxury fashion brands Hermès, Dolce & Gabbana, Louis Vuitton, Cartier and Van Cleef & Arpels, and the Mandarin Oriental and Dorchester Collection hotel properties.

To celebrate the Beverly Hills boutique opening, OnlyRoses has partnered with the Los Angeles-based nonprofit United Friends Of The Children devoted to supporting foster youth. For one year, OnlyRoses will donate 50 percent of gross sales of The Beverly Hills Only Bouquet to the charity. Available in four sizes, the hand-tied bouquet of four different ClassicRoses (‘Pink Floyd’, ‘Carpe Diem’, ‘Esperance’ and ‘Lemonade’), fresh Succulents, Brunia and short hard Ruscus, ranges from $150 to $325. OnlyRoses has also signed on as a 2018 sponsor of United Friends Of The Children's annual Brass Ring Awards Dinner, set to take place next Spring.

"L.A. is very fortunate to now be home to Sabine, Anian and the OnlyRoses team. Their beautiful roses and generosity are unparrelled," Kara Allen Soldati, President & CEO of United Friends of the Children, said in a statement.

OnlyRoses is located at 9631 Brighton Way, Beverly Hills.

Photo courtesy of OnlyRoses