Oscar 2026 GBK Brand Bar luxury Lounge Celebrates 20th Anniversary at The Maybourne Beverly Hills

This Oscar Season 2026 celebrates GBK Brand Bar Awards Luxury Lounge, 20th Anniversary hosted at The Maybourne Beverly Hills. Several Oscar nominees attended the lounge including Best Supporting Actress Nominee Wunmi Mosaku & Best Supporting Actor Nominee Delroy Lindo from Sinners. Also from Sinners, Omar Benson Miller & Andrene Ward-Hammond were in attendance.

A-list Actors from nominated films such as Aidan Delbis from Bugonia and Callie Schuttera from Weaponsmingled with celebrities such as Mira Sorvino, John Carroll Lynch, Cheri Oteri, Lela Rochon, Tiffany Haddish, David Alan Greir, Adina Porter, Monet X Change, Lynn Whitfield, Heated Rivalry star Nadine Bhabha, stars of the hit series The Pit Brandon Mendez Homer, Alexandra Metz, Lucas Iverson, and many, many more.

The lounge featured an array of Wellness and health-forward brands included iBreo, a wellness technology company offering award-winning portable foot massagers designed for relaxation and stress relief. Celebrities enjoyed lounging in the foot massagers.

In the technology space, DMOOSTER showcased its trend-forward audio gadgets featuring two styles of interchangeable fashionable rhinestone ear pods with clear sound reception and electronic eye masks that depuff xthe eyes and assist with lymphatic drainage featuring their globally recognized design.

Cutting-edge lip wellness products from Vybe-it. Plant based natural lip plumper product created to help naturally enhance lips with instant plumping effect and with eight weeks continuous use gradually naturally increases lip volume.
The focus on personal presence and refinement was the LLUXXALL School of Communication and Professional Etiquette, where founder Alla Kesser Gross gifted her signature etiquette and communication training with her books Graceful Femininity Playbook and Art de la Table: The Hosting Playbook, helping guests elevate both their professional and social confidence.

Fashion, accessories, and design were also well represented throughout the suite. ShadyLady showcased hats designed specifically for women, offering superior fit and luxuriouscomfort, Glory Jewelry butterfly-inspired pieces. Guests discovered eco-conscious luxury candle.
InBody, the global leader in advanced body composition technology, which gave celebrity guests a deeper look at their health and fitness through precise, professional-grade body analysis.

Another standout was Nuropodby Parasym, the most studied wearable neuromodulation system designed to help calmthe nervous system while enhancing both physical and cognitive performance.
Guests were intrigued by Paul Peters Collective, where bestselling author and purpose-driven coach Paul Peters introduced attendees to his books and speaking programs focused on personal transformation and leadership.

Personal development and self-awareness also played a prominent role at the lounge thanks to Anagha Deshmukh, who offered guests an exclusive handwriting analysis revealing more than 100 personality traits, decision-making patterns, hidden strengths, and professional blind spots.
Lifestyle and culinary brands added to the indulgent experience. Guests enjoyed delicious bites from Ike’s Love & Sandwiches.

Beverage offerings included exceptional wines from Shafer Vineyards of Napa Valley’s Stags LeapDistrict, and newly released Seasoned Straws added a playful twist to cocktails and mocktails with their flavorful drink enhancing straws.

Even Realities introduced guests to its sleek digital eyewear blending AI-powered functionality with everyday wearability. Better U, a next-generation telehealth platform integrating holistic psychiatry, ketamine therapy, peptides, psychotherapy, and functional medicine.
Action Takers Publishing, a woman-owned company, offered celebrities the opportunity to have their personal stories professionally ghostwritten and published.

Travel partners such as Sailrock South Caicos offered guests a taste of barefoot luxury with stays at its award-winning private peninsula resort.

Philanthropy remains central to the GBK Brand Bar experience. The lounge proudly supports impactful organizations including The Innocence Center, a nonprofit law firm dedicated to freeing wrongfully convicted individuals; Goodwill India, which provides clothing, meals, employment opportunities for women, and community support for underserved populations; and Critical Breakdown, which highlighted its mission to incubate and accelerate emerging artists and creators. Gavin Keilly, CEO of GBK Brand Bar, has helped raise and secure over $10 million for more than 50 charities since 2002.