Rita Branch Offers One-of-a-Kind Experiences

Los Angeles is full of extravagant events, including luxury gift lounges prior to the Golden Globes. But Secret Room Events has taken the niche when it comes to being the best. And with so many opportunities sweeping through Hollywood, one thing’s for certain… CEO Rita Branch knows the secret to success.

Recently at her Awards Style lounge, Eve & Nico showed off their eco-friendly collections made out of recycled materials. The hand-crafted wire baskets and bowls (made from telephone wire) were a huge hit. On a mission to empower women, the company provides opportunities for employment and education for underprivileged children and adults in Africa.

derma e, one of the largest natural skincare brands in the U.S., made their way into the hearts of consumers with their very first product–a jar of Vitamin E! And it’s no wonder why. The California-based company uses all-natural and organic ingredients, enriched with vitamins, antioxidants and botanicals to address a variety of skin conditions and physical ailments. Their products are also cruelty-free and their packaging is made from recycled materials. And did I mention their commitment to giving back? What’s not to love!

Ruffle Girl turned heads with their mix and match separates, KidFinity scarves, and stripe outfits for girls. Their colorful private label clothing line is sure to dazzle.

Frills also came in the form of clay. Polyform, “Makers of Sculpey and other Innovative Products,” came armed with an abundance of clay kits containing oven-bake variety packs, eraser clay and an essential clay tool kit for kids.

NADRI Incorporated wowed guests with their delicate line of affordable luxury jewelry. High-quality and detailed to perfection, their necklaces, bracelets, rings and earrings feature “old world techniques.” Their designing background spans the globe, creating classic and modern pieces everyone is sure to love.

Lilach Adoni jewelry had everyone feeling right at home. Their round map pendants feature various states and countries, so you can take home with you no matter where you travel.

Travel Org was on hand with their sleek zippered travel cases. Guaranteed to make traveling easy, their cases feature multiple compartments and inserts, and an extending zippered passport pouch. The perfect travel companion also slides right into your luggage with ease.

Visit Santa Barbara gifted their limited-edition “Red Carpet Red” to commemorate this year’s award season. The 2013 pinot noir was produced in collaboration with Ampelos Cellars, an award-winning biodynamic winery in the northern part of Santa Barbara. Guests also received an array of tastings and touring opportunities at Figueroa Mountain Brewing Co., Fess Parker Winery, Standing Sun winery, The Brander Vineyard, and certificates for Wine Merchant Café, the wine shop at Turiya Wines, and Santa Barbara Botanic Garden.

Adore Organic Innovation showcased their unique age-defying skincare. Their exclusive Plant Stem Cell formula is combined with vitamins, essential oils and organic plant extracts to renew your skin and slow its aging process. And for just $2,675, you can buy their 24-karat Gold Treatment Kit featuring real 24-karat gold sprinkles!

More feel good products included Lavande Calmer hand and body lotion and Daily Skin Repair intensive moisturizer from Scentuals all-natural organic body care, Pretty Woman perfume by Barbara Orbison, performance hair care products for styling “made simple” by Fuel, Intensive Foot & Heel Repair and Restore & Hydrate Overnight Cream by Brevena, and Max Deep Pressure Massager by Thera Cane.

City Color Cosmetics pampered guests with their professional quality makeup including Be Matte Blush and Creamy Lips. Their finely produced formulas, highly pigmented shades, and on-trend collections continue to impress as does their pocket-friendly prices.

All the way from Ireland, Denman showed off their world-famous brushes, combs, Magicaps, and styling products.

A luxury lounge is not complete without a sexy animated character. And Betty Boop was sure to please with her stylish t-shirts and little hottie mints.

Aspen Tea Company featured an assortment of certified organic teas. Whether you’re a fan of their mineral-rich Green Healer, caffeine-free orange and mountain berry Six Bears’ Harvest or their traditional Earl Grey Indian spice tea, you’re sure to experience something truly unique.

Yummy treats included Funky Chunky sea salt caramel snack mix, Kokoa Delight chocolate treats from Budapest , Coco Libre organic coconut water, and Southern Okie gourmet apple spread,

Other fun finds included natural SPF 15 lip balms from Mouth of the South, total hydration lip treatment from ChapStick, Natural Skwish activity toys from The Manhattan Toy Company, ultra-soft apparel from Twisted, Biola Organic Cosmetics and Live Happy magazines.