SmileDirectClub To Host Grand Opening In Beverly Hills

BEVERLY HILLS, CA – SmileDirectClub is hosting a grand opening event on Jan. 30 in Beverly Hills to celebrate the brand's debut to Los Angeles. Current Mayor Julian Gold and former Mayor Lili Bosse will be present for a ribbon cutting, the press release said.

The grand opening will include complimentary food and drinks, as well as a professional teeth whitening bar open for use. In addition, for those who book and complete a free 3D scan that day will be able to enjoy free lip touch ups, a custom mixologist manicure, and lip gels from Skyn Iceland. Those who complete a scan can also pick a hanging star from the shop's ceiling, which will indicate a donation that SmileDirectClub will donate to the Fire Family Foundation to help give back to its new community.

"SmileDirectClub was founded on the simple belief that everyone deserves a smile they love – the remote, doctor-directed, invisible aligner therapy company is providing customers with access to a new way to straighten their smile for 60% less than traditional methods," the press release said.

The event will be on Wednesday, Jan. 30 from 9 a.m. to 5 p.m., with the ribbon cutting ceremony at noon. The Beverly Hills SmileShop is located at 371 N Beverly Dr., Beverly Hills, CA 90210.

Image courtesy of SmileDirectClub