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Arts & Entertainment

WildAid Honors Bryce Dallas Howard & Danai Gurira on November 10

Star-studded gala raises awareness of illegal wildlife trade

WildAid, the global nonprofit organization leading the fight to end the illegal wildlife trade, honors actresses Bryce Dallas Howard and Danai Gurira as this year’s Wildlife Champions at its upcoming annual fundraising gala, November 10, at the Beverly Wilshire, A Four Seasons Hotel.

This year’s event will highlight WildAid’s successful collaboration with China to reduce the demand for illicit wildlife products, including China’s landmark decision to ban ivory in December 2017.

Sponsors including Bentley Heritage will be participating, and “An Evening in China” will also feature musical entertainment by Grammy-award winner David Foster, as well as captivating performances from The Cirque. Guests will enjoy a vegetarian meal specially curated by celebrity Master Chef Martin Yan, following a cocktail and hors d’oeuvres reception. Attendees will also participate in a silent auction and live appeal offering luxury items and once-in-a lifetime experiences.

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Howard and Gurira recently partnered with WildAid to release PSAs in support of saving rhinos from poaching with the poignant and hard-hitting message that it is up to humans to protect them because “When the buying stops, the killing can too.”

WildAid produces impactful, Hollywood-quality public service announcements for a fraction of the cost and distributes them to millions of viewers a week through extensive pro bono and earned media placements. In September, WildAid released a new report showing a dramatic decline in rhino horn prices (70 percent). In recent years, shark fin imports to China have gone down by 80 percent, ivory and rhino horn prices have plummeted by more than 50 percent in China and Vietnam, and China closed its ivory market at the end of 2017.

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WildAid works with high profile ambassadors including HRH Prince William, Lupita Nyong’o, Bryce Dallas Howard, Richard Branson, Danai Gurira, Bo Derek, Josh Duhamel, Jackie Chan, Yao Ming and many more.

Past Gala attendees include Josh Duhamel, Ian Somerhalder, Nikki Reed, Yao Ming, Fergie, Maggie Q, Dylan McDermott, Chevy Chase, Jared Leto, John Corbett, Bo Derek, Michael Cudlitz, Larry King, Hayden Panettiere and others.

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as shark fin and elephant ivory by persuading consumers and providing comprehensive marine enforcement. Recent WildAid campaigns such as the #JoinTheHerd initiative have brought together millions of people to speak out about the poaching crisis affecting African elephants. With an unrivaled portfolio of celebrity ambassadors - including Prince William and Yao Ming - and global network of media partners, WildAid leverages $230 million in annual pro bono media support with a simple message: When the Buying Stops, the Killing Can Too. For more information, visit WildAid.org and follow @WildAid.

Pictures courtesy, Lee and London PR

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