GIBSON INTERNATIONAL GIVES AGENTS & SELLERS AN EDGE

For the past two years, Gibson International, one of the Westside’s most elite real estate brokerages, has been featuring its agents and their listings on major realty websites. Unlike other brokerages, Gibson International is paying for the service.

“This is one more way we support our agents and their clients,” said Scott L. Gibson, president and founder of Gibson International. “We recognize how important it is to take a comprehensive approach to marketing, which includes an effective digital strategy. Over 90% of home buyers search online during their home buying process, which is why we made the commitment two years ago to offer this listing process to our agents and manage it for them.

“Not only are we paying to feature our agents on the major sites like Zillow, Trulia and Realtor.com, all our listings are featured on LeadingRE.com, since we are members of that highly exclusive global network. We also feature our $1 million-plus listings on Caimeiju,” Gibson added. The Chinese equivalent of the MLS, Caimeiju is a luxury real estate network targeting affluent Asian home buyers,offering unparalleled access into China.

To ensure the listings are current and complete, and to facilitate the process for its team of agents, Gibson International has an in-house professional who sets up new agent profiles on all the sites and manages the profiles and listings over time, a position not found at other brokerages. All listings include the name and contact information for the listing agent as well as that of the brokerage.

“Matching the latest in technology with the utmost in service is at the core of everything we do,” Gibson said. “At Gibson International, we know the value of a good support system, and this has enabled us to attract high-quality agents who represent many of the most respected names on the Westside.”

Gibson International is recognized for its corporate culture of success, professionalism and innovation, as well as its agent support services, outstanding web presence, social media integration and ingenuity in embracing the “paperless transaction.” The fast-growing firm, headed by leading real estate veteran and Southern California native Scott L. Gibson, presents a unique, full-service business model, which incorporates the latest in technological advances with enhancements to help its agents achieve success and “work-life balance.” The brokerage has grown from $142 million in sales during its first year of operation to forecast sales of $1 billion in its sixth year.

More information about Gibson International is available by telephone at 310-820-0195 or online at www.gibsonintl.com.