Business & Tech
At the Farmers Market: That’s It Fruit Bars
One company promises two servings of fruit in a simple bar called That's It. That's really it.
Nutrition experts say we need two servings of fruit a day. What if you could get those two servings in a convenient fruit bar?
Patch chanced upon a unique fruit bar called That’s It last Saturday at the farmers market. Yes, two whole servings of fruit in one fruit bar. That’s it.
Raising the bar
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There are three kinds of fruit bars, according to employee Hannah Cole. All of the bars are apple-based, so the flavors are apples and cherries, apples and pears, and apples and apricots.
“The apples and pears bars sell really well in this market,” said Cole. “We keep bringing more every week and they still run out.”
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Revenues have been on a steady climb for the business that started earlier this year, said Cole, who estimates that they sell about 36 boxes of fruit bars on a good day.
The bars are priced at $2 each or $18 for a box of 12 bars.
The ingredients are simple and straightforward: natural, non-GMO fruit and nothing more. There are no preservatives or any added sugar.
Each fruit bar contains 100 calories and 3 grams of fiber, enough to reach that “feeling of fullness” for most people while also teaching portion control.
Convenience is part of the bars’ primary appeal. “It’s really a great snack for kids, for traveling and in between meals,” said Cole.
The bars are also Kosher, vegan, gluten-free and diabetic-friendly.
That’s it, for now
The fledgling company is slowly, but surely making its presence known in the farmers market scene. Aside from Calabasas, it is in Brentwood and a few more in the Southland.
On the retail chain front, Whole Foods Market will soon start stocking its shelves with That’s It fruit bars, according to Cole.
It is also partnering with Jamie Oliver’s Food Revolution (JOFR) to fight childhood obesity, reportedly at 42 percent among Los Angeles school children.
JOFR has pledged to raise funds to develop food education programs and promote healthy school meals based on the freshest ingredients.
The Calabasas Farmers Market is open from 8 a.m. to 1 p.m. every Saturday at 23504 Calabasas Road, across the street from the Sagebrush Cantina.
