Capitola New Leaf Customers Help Raise $2,023 for GMO Awareness

In support of Non-GMO Month, New Leaf Community Markets donated 1% of the day’s sales during the week of October 13 through 17 to the Non-GMO Project. The Capitola New Leaf store raised $2,023 out of a total $12,979 raised at six participating New Leaf stores. Non-GMO Month was created by the nonprofit Non-GMO Project in 2010 as an annual platform for raising awareness in the U.S. and Canada about genetically modified organisms. More than 2,000 retailers and 2,200 brands participated in the program.

New Leaf has been at the forefront of the GMO labeling movement for many years, supporting consumers’ right to know what is in our food. “We are doing everything we can to minimize GMOs in our product selection and to label products that contain GMOs so customers can make informed decisions. By 2018, all products on New Leaf shelves that are genetically engineered will be labeled as such. This time frame will give manufacturers time to update their packaging, as well as research and source alternative ingredients if desired,” said Scott Roseman, founder of New Leaf Community Markets. www.newleaf.com.

For more information about the Non-GMO Project and the risks associated with GMOs (Genetically Modified Organisms) visit: http://www.nongmoproject.org

Connect with New Leaf Capitola at: https://www.facebook.com/NewLeafCapitola