
Rebecca D. Costa, The Watchman’s Rattle: Thinking Our Way Out of Extinction (Vanguard)
Rebecca Costa is a sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. As heard on her weekly KSCO radio program, “The Costa Report,” Costa offers a riveting look at why leaders, corporations and nations stumble and what we must do to kick-start progress again. A former CEO and founder of one of the largest marketing firms in Silicon Valley, she developed an extensive track record of introducing new technologies. She has traced everything from terrorism, the war in the Middle East, and epidemic obesity to evolutionary forces that she says we have the ability to resolve.