Carlsbad Ralphs is First in California to Offer Online Grocery Shopping

CARLSBAD, CA — This month, Ralphs at 7140 Avenida Encinas in Carlsbad became the first Ralphs store in California to offer online shopping service with curbside pickup, Ralphs Grocery Company announced.

ClickList debuted Aug. 5 at the Carlsbad store as the first of 12 in Southern California scheduled to offer the service by the end of this year. ClickList, which is exclusive to Ralphs' parent company, the Cincinnati-based Kroger Co, allows customers to shop online and pick up and pay for their order curbside.

Nationally, Kroger has been testing online shopping and collecting customers' feedback about the service since November 2014. Currently, ClickList is featured in more than 120 stores in seven Kroger divisions across the country. The introduction of ClickList to Ralphs in the Southern California market illustrates the evolution of customers embracing technology to enhance their shopping experiences.

"We want to be able to offer our customers anything, anytime, anywhere," said Valerie Jabbar, president of Ralphs. "It's important that we stay ahead of our competition. Our customers' lifestyles are constantly changing, and we have to change with them. It's exciting to be part of something that makes such a big a difference in the lives of our customers."

Interested Carlsbad residents can visit Ralphs.com/ClickList to learn more. As an introductory offer, Ralphs is waiving the $6.95 ClickList service charge for a customer's first three orders.

"Our dedicated team of ClickList associates have been specially trained to shop for our customers as they would if they were shopping for their own families," said Jabbar. "Our ClickList associates have been taught to keep quality and freshness top of mind and they are required to check the dates on products and confirm customers receive items with the longest shelf life."

Over the next five months, Ralphs plans to introduce the ClickList online ordering service to stores located in Burbank, Granada Hills, Indio, Long Beach, Los Angeles/Ladera Heights, Pasadena, Rancho Cucamonga, Redondo Beach, Seal Beach, Van Nuys and Westchester.

Image courtesy of Ralphs, Facebook