Duty Free City Redefines the Border Shopping Experience

SAN DIEGO— August 2014 —Duty Free City, a sophisticated, new concept in duty free shopping, has opened its San Ysidro, Calif. flagship store on the US-Mexico border. Operating in a 14,000 square foot retail location, Duty Free City now offers luxury accessories and beauty products, fragrances, leather goods, confectionary, wine and spirits and tobacco. Duty Free City gives customers a sophisticated shopping experience to indulge in the finest products and styles paired with exceptional service.

Duty Free City’s concept is created by an executive team committed to elevating the quality and experience of duty free shopping while introducing contemporary and luxurious retail practices to the duty free industry. Duty Free City’s flagship location is positioned conveniently near the most trafficked border in the world, the San Ysidro border. Nearly 110 million people cross the San Ysidro border every year, spending approximately $5 million dollars daily while shopping at retail locations. Attracting both savvy and trend-setting consumers from cross-border traffic, Duty Free City opened just before the much-anticipated US-Mexico border expansion project, estimated to be completed in 2016.

Duty Free City provides guests with state-of-the-art product presentation surrounded by a sophisticated interior design inspired by Spanish Colonial architecture. Premier customer service includes valet, beauty services, a dedicated kid’s area and personal educated shoppers who serve as in-house experts.

Carrying the most sophisticated products in beauty and lifestyle, Duty Free City boasts an impressive brand portfolio, such as the entire Estee Lauder Group (Clinique, Smashbox, etc.). Much like many of the brands carried at Duty Free City, the decision to work together was the Estee Lauder Group’s similarities with the vision of Duty Free City. Chosen as the only border store to carry its big name brands, Duty Free City offers a wide range of highly reputable products not seen in other border stores. The executive team has plans to open over 25 locations across the United States, including Mexico and Canada borders, selecting key cities with high cross border traffic and key demographic population pockets with high disposable income.

Duty Free City is located at 601 East San Ysidro Boulevard, San Diego, Calif. 92173. For additional details on Duty Free City, visit: www.duty-free-city.com.

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