San Marcos Entrepreneur Dresses "From the Bottom Up" After Successfully Launching Patterned Tights Company

What does it take to start a business? Is it ambition or connections? Passion or financial support? Education or experience? While all of these can be important building blocks of creating a brand, the first and most crucial step of starting a successful business is simple: having a new idea.

Meet Hallie Peterson. A fashion lover and marketing expert who has worked with corporations such as Northwest Airlines and Radisson Hotels, she used her passion and experience to grow her novel idea for a brand. Back in 2009, this San Diego County local took an online marketing class and conducted a Google search revealing that five million people a month search for the word “pantyhose.” With her intuition and follow-through, Hallie started a business that would give consumers what they clearly wanted: to move past bare legs and back into hosiery. Thus, Leg Luxury was born.

Leg Luxury doesn’t sell your average pantyhose. Their speciality is edgy, sexy, stylish, and sassy “patterned hose.” From classic herringbone and simple stripes to fishnet and burlesque-inspired “thigh-high” styles, Hallie designs high-quality products that satisfy the lasting and continuously growing trend of patterned tights. Leg Luxury also offers a large variety of textures – lacy, opaque, sheer, and layered – that makes slipping into a chic outfit easy.

It’s not just Hallie’s tights that stand out. As a brand, Leg Luxury has rapidly raced to the fashion frontline. Hallie participated in her first tradeshow in August of 2010, showed at the Magic International trade show in Las Vegas in 2011, and now primarily sells her designs wholesale with retail stores on the way.

Hallie and her daughter and business partner Taylor are a fashion-forward and passionate duo who will continue to surprise us with new ideas and designs. As patterned tights continue to grow in popularity, who knows where Leg Luxury will be in another few years?

Is patterned hose in? Yes. Is Leg Luxury on it? You bet.