Second Tri-Valley 'Lucky California' Store Opens: Danville

DANVILLE, CA — Four years ago, Save Mart Companies unveiled its first Lucky California store in Daly City. Since that time, several of these "new concept stores" have opened around the Bay Area, including one in Dublin that opened March 2018.

Now Danville, has a Lucky California as well.

The newly renovated store located just south of downtown Danville at 660 San Ramon Valley Blvd. offers shoppers "a fusion of Bay Area culture and California sourced and grown" foods and ingredients, according to parent Save Mart Companies. The store's grand re-opening event was held June 28; a ribbon cutting took place two days earlier that included a $500 donation from the store to Danville's Kids' Country as well as a teaming-up with John Baldwin Elementary School as part of Lucky California’s Adopt-A-School Program.

The rebranding from Lucky to Lucky California is continuing across the company's chain throughout the Bay Area. According to Save Mart officials, the company has witnessed massive influx of competition in the grocery industry and tremendous market segmentation. Through it all, traditional supermarkets have remained much the same. "Save Mart is stepping out of the box " with Lucky California, according to the company.

Although the Lucky California look is new, Lucky is an old brand. The chain was founded in San Leandro in 1935. For a time, the Lucky name disappeared after Albertsons took over the chain in 1998, but the brand resurfaced again in 2006. Eventually, the Northern California and Northern Nevada stores were sold to Save Mart.