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Business & Tech

Melero Boutique Brings European Fashion to Del Mar

Ruth Melero, owner of Melero Boutique & Gallery, recently opened her second store in San Diego inside Del Mar's Flower Hill Promenade.

Paige Nelson, Neighbor
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Melero Boutique & Gallery celebrated its grand opening earlier this month inside the newly renovated Flower Hill Promenade. The first boutique opened three years ago in Little Italy on 1918 India Street.

Owner Ruth Melero said 90 percent of the merchandise in the store is imported from countries in Europe, including France, Italy and Greece. Melero said her passion for fashion grew while she was living in Paris and inspired her to get into the business.

"European culture starts sticking to you after a while and I wanted to bring the upscale fashion back to laid-back California," Melero said.

Find out what's happening in Del Mar-Carmel Valleyfor free with the latest updates from Patch.

The boutique carries a variety of jewelry, clothing and accessories from designers including Tibi, Sachin and Babi, Ella Luna, Deby Debo and more. Melero said her unique jewelry and statement pieces are the most popular among customers.

Melero Boutique & Gallery

Find out what's happening in Del Mar-Carmel Valleyfor free with the latest updates from Patch.

  • Address: 2710 Via de la Valle Del Mar, CA 92014
  • Shopping Center: Flower Hill Promenade
  • Phone: 619-546-4226
  • Facebook: Melero Boutique Gallery
  • Twitter:  @MeleroBoutique
  • Hours: Mon.-Sat.: 11 a.m.-6:30 p.m., Sunday 11 a.m.- 4:30 p.m.
  • Payment: American Express, MasterCard, Visa, debit and cash
  • Parking: Lot or street
  • Products: European fashion and accessories
  • Brands:  Ella Luna, Deby Debo, Tibi, Mara Hoffman, Sachin Babi, Lucas Jack, etc.
  • Promotions: 20 percent off new arrivals
  • Services: In-store or at home styling sessions starting at $175
  • Date opened: March 7, 2013
  • Number of stores: Two
  • Owner: Ruth Melero

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