Simon Free Fun Lab Tour Rolls Into Brea Mall

Kids and parents can plan to have a blast in Orange County as the Simon® Fun Lab Tour rolls into Brea Mall on Saturday, October 11, from 11 a.m. to 6 p.m. and Sunday, October 12, from noon to 6 p.m. in Center Court.

Simon Malls’® Fun Lab tour offers families around the country a fun and immersive experience with hugely popular and loved kids brands. The interactive events will feature activities hosted by Brea Mall, Simon, PBS, Care Bears and Strawberry Shortcake. Families can walk through engaging themed “Fun Zones” featuring exciting activities for kids of all ages.

PBS Fun Zone

There’s always something new to discover when you visit the PBS KIDS Fun Zone! Stop by and explore the newest digital apps from WILD KRATTS and DANIEL TIGER’S NEIGHBORHOOD; get up and get moving with CURIOUS GEORGE’S Monkey Jump game; and play and imagine with the newest PBS KIDS toys. With PBS KIDS, anytime is learning time, and learning has never been more fun.

#ShareYourCare with the Care Bears!

Happy? Silly? Caring? Show off your personality just like the Care Bears do when you create your very own Belly Badge! Once you make your badge, get your picture taken with it and post it to the #ShareYourCare wall. Get a peek at the new Care Bears home entertainment from Lionsgate, and make sure to check out the softest and most cuddly, huggable Care Bears plush ever that will be on hand from Just Play.

It’s a Berry Good Time with Strawberry Shortcake

Do you have a Berry Best Friend? Visit the Strawberry Shortcake friendship bracelet making station and create a special, one-of-a-kind piece for your sweetest friend! There will be lots of Strawberry Shortcake toys to play with as well from The Bridge Direct, plus previews of the new Strawberry Shortcake DVD from Fox Home Entertainment.

Kids will also get a chance to try out all the new Care Bears and Strawberry Shortcake apps at the iPad station.

Game Zone

Test your skills at Corn Hole, Plinko, Spin Wheel and other strategy thinking games for the chance to win prizes and for some friendly family competition.

“Simon’s Fun Lab tour aims to deliver families an enjoyable hands-on experience in a safe environment that’s close to home,” said Anna Cotter, Director of Marketing and Business Development at Brea Mall. “This year’s set of super fun offerings will give kids the chance to get creative and energized in a controlled, family-friendly place.”

The Simon Fun Lab is one of several educational entertainment programs and seasonal events held throughout the year in conjunction with the Simon Kidgits Club®. For more information about the Simon Kidgits Club, visit www.simon.com/kidgits.

About Brea Mall

Brea Mall is an upscale center showcasing four major department stores, including Nordstrom, Macy’s, jcpenney and Sears, and more than 175 specialty shops. Brea Mall also features a full-service day spa, a newly upgraded Food Court, and several fine restaurants, including The Cheesecake Factory, BJ’s Restaurant and California Pizza Kitchen, which all feature outdoor patios. In March 2013, Brea Mall underwent a large-scale interior and exterior renovation that touched several areas of the shopping center, including new mall entrances and light fixtures, the addition of family-style restrooms, a brand new children’s Play Area on the lower level, a larger and faster elevator in Center Court, and new flooring, landscaping, handrails, signage and lighting throughout. With the completion of the renovation in April 2014, the center showcases updated textures, colors and amenities, creating a more contemporary and inviting shopping environment. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/brea-mall or call 714-990-2732.

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

About PBS KIDS

PBS KIDS, the number-one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online, mobile and community-based programs. Kidscreen- and Webby-award winning pbskids.org provides engaging interactive content, including the PBS KIDS video player, now offering free streaming video accessible on computer- and mobile-device-based browsers. For more information on specific PBS KIDS content supporting literacy, science, math and more, visit pbskids.org, pbs.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

About Care Bears

First introduced by American Greetings in 1982, Care Bears has become one of the world’s most popular and beloved children’s properties, known to children and adults through consumer products, greeting cards, and an animated CGI television show. The Care Bears share hearts and hugs with children, helping them understand feelings and emotions through love, music, belly badge magic and Care Bear hugs.

About Strawberry Shortcake

Strawberry Shortcake debuted in 1980 as a line of social expression products, as well as toys, videos, games, crafts and books. Today, the little girl with the big personality is winning the hearts of a third generation of consumers on multiple platforms.

About AG Properties

AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears™ and Strawberry Shortcake™ licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie™ and Madballs, as well as new properties Boofle™, Packages from Planet X™ and Twisted Whiskers™. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.