Retail
Profitability Tactics Workshop
Benicia, California –The
Solano College Small Business Development Center (SBDC) will be conducting a
“Retail Profitability Tactics” workshop in Benicia on May 6th at the
Benicia Community Center, 370 East L
Street. Registration begins at 12:45PM, and the workshop will
begin promptly at 1:00 and end at 5:00PM.
Consumer psychologist and
retailing consultant, Bruce D. Sanders, will present techniques for setting
prices, launching sales promotions, increasing the size of the purchase,
changing shoppers’ preferences, and ensuring customers return soon. Each
participant will receive a copy of Dr. Sanders’ book Retailer’s Edge: Boost
Profits Using Shopper Psychology.
The project is graciously funded
by a community development grant from the Wells Fargo Foundation to the
SBDC. Because of the Wells Fargo Foundation sponsorship there is no fee
for participation by owners or operators of small to midsize retail businesses,
but enrollment is limited to 20 retailers and advance registration is
required. In addition, follow-up one-on-one counseling by SBDC Business
Advisors will also be available at no cost to help retailers implement the
strategies learned in the workshop.
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Successful participants are:
1. The
owner / operator of any small to midsized business which sells products and/or
services to individual residents of the local community.
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2. Prepared
to devote time and resources to increase the profitability of a stable
business.
3. Willing
to discuss details of their business operations in one-to-one in-store
consultation with an SBDC business advisor.
4. Motivated
to work collaboratively with other local retailers to build and maintain a
profitable business community.
For more information regarding the
workshop or to register, contact the SBDC at (707)
864-3382 or visit www.solanosbdc.org.