Effective marketing takes planning and creativity. Bob Reich will cover the basic techniques of marketing and promoting a business, an organization and events. Topics that will be covered include: creating and building a positive image and identity, finding your markets and niches, working with the media, designing printed materials, working with printers and other resourses, and opportunities for free and low-cost marketing. This is a very interative workshop! Participants are encouraged to bring examples of marketing materials and ideas for discussion.
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