SDCCD : District Marketing Campaign Emphasizes Safe And Welcoming Campuses

Press release from San Diego Community College District:

August 23, 2021

The San Diego Community College District (SDCCD) has launched a $217,000 marketing
campaign to encourage more students to enroll and let them know the district’s four
colleges are offering considerable financial assistance and other support.

Enrollment is down across the district as a result of the COVID-19 pandemic. Financial
challenges, health concerns and childcare issues have forced many students to delay
their education. The campaign, themed “Your Future Starts Here,” is a coordinated
effort by San Diego City, Mesa, Miramar and Continuing Education colleges to let students
know that regardless of whether they enroll online or in-person, they will find a
safe and welcoming environment.

The campaign, which launched August 16, includes digital advertisements (including
Instagram and Snapchat) and out-of-home advertisements such as billboards, bus wraps,
transit shelters and interior transit ads. The six-month campaign complements statewide
efforts to boost enrollment at California’s 116 community colleges.

“The San Diego Community College District serves many of the region’s most vulnerable
students,” said Jack Beresford, SDCCD Director of Communications and Public Relations.
“The COVID-19 pandemic has had a disproportionate impact on these students who have
struggled with housing and food insecurities, technology issues and the loss of income.
In response, the district’s colleges are distributing $50 million in direct emergency
assistance and have expanded many of the wrap-around services students need most.”

Watch the video:  "Your Future Starts Here"

This press release was produced by San Diego Community College District. The views expressed here are the author’s own.