Gilroy Outlets Turning Pink For Breast Cancer Awareness Month

GILROY, CA – The Gilroy Premium Outlets is launching its second participation in Breast Cancer Awareness with the Susan G. Komen organization and, with the mall owner and affiliates, pledging to donate $1 million each year for the next two years to support the fight against breast cancer.

From Oct. 1, 2016 to Sept. 30, 2018, Simon Property Group, Gilroy Outlets owner, will guarantee a contribution of at least $1 million for each year of the program with various fundraisers, including a discount card program, promotion of Komen’s Race for the Cure and promotion of Komen’s Do-It-Yourself fundraising platform.

Visitors to the Gilroy Premium Outlets will notice the pink theme at the Guest Services booths and staff will in October don pink accessories.

Other activities include:

Discount Card Program: Discount Cards will be sold providing a discount off one item at participating retailers. All proceeds from the sale of Discount Cards go to Susan G. Komen.

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.

Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station during the month of October. All will be encouraged to use the hashtag #morethanpink

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, Senior Vice President of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Visit komen.org for more info.

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--Photo, cropped, via Susan G. Komen on on Facebook