Fiesta Hermosa Returns To Hermosa Beach This Weekend

HERMOSA BEACH, CA – The 47th annual Festival Hermosa will take place in downtown Hermosa Beach on September 1 through September 3 from 10 a.m. to 6 p.m. each day. Festival Hermosa is Southern California’s largest arts and crafts festival featuring more than 300 vendors and welcomes over 100,000 regional residents, the Hermosa Beach Chamber of Commerce press release said.

The family-friendly event includes live music, carnival rides, an enormous variety of food and beverages alongside painters, sculptors, photographers, handcrafters and jewelers. Within these vendors, 30 local businesses and 10 local artists will be featured.

"Stay entertained throughout the holiday weekend with the Kiddie Carnival’s 30-foot slide, mechanical
rides and games. There is also a petting zoo, pony rides and face painting," the press release said. "Fiesta Siesta returns to offer a tranquil setting for parents and their babies to rest and recharge."

Popular food court vendors and food trucks will be stationed throughout the venue. Adults can support several local nonprofit groups by enjoying the Charity Beer & Wine Garden, the press release said.

This Fiesta will extend further up Pier Avenue to MontereyBoulevard, adding more booth spaces and additional ADA parking. Booths along the east side of Hermosa Avenue have been moved from the street to the sidewalk to create a more spacious footprint, the press release said. A brand-new acoustic stage with shaded tables and seating will be located in the intersection of Pier Avenue and Manhattan Avenue.

'Fiesta de las Artes,' an experiential art zone at Fiesta Hermosa the Chamber created in partnership with
South Bay Artist Collective, will also return and will feature a series of 12 surfboards painted by local artists, an outdoor gallery, as well as an artist's "cool-off" tent, the press release said.

"Rafael McMaster will be creating live art with audience participation and Paul Routan will be painting body art with live models. Murals by Dan Gardner and Josh Barnes will be painted live throughout the weekend, and Sam Harang, Jake Tedeso and Chris Bowman will also be featured artists," according to the Chamber of Commerce. "These artists will also be exhibiting live art in the intersection of Pier Avenue and Hermosa Avenue over the weekend."

Free shuttle buses run to Fiesta Hermosa from the Northrop Grumman parking lot at the southwest corner of Aviation Boulevard and 33rd Street in Manhattan Beach. The new pick-up and drop-off location on the venue will be at the intersection of 14th Street and Hermosa Avenue.

Vendors will not have plastic bags in cooperation with the City’s environmental initiatives, so bringing reusable bags is encouraged. Several Chamber members are offering special promotions that attendees can take advantage of by picking up special “Love Our Locals” coupons available at the Information Booth during the event, the press release said.

Photo courtesy of the Hermosa Beach Chamber of Commerce