Game On! Hermosa Beach Launches Live Entertainment Permit Program

HERMOSA BEACH, CA – The City of Hermosa Beach is launching its Limited Live Entertainment Permit Program with an invitation to local businesses to submit applications to offer "low-impact entertainment" to customers during off-peak hours, the press release said.

"The Community Development Department is administering a two-year pilot program for the new permits, which allow local businesses to offer games, acoustic music, open mic nights and other similar entertainment without having to go through the existing Conditional Use Process, which is used for more extensive and more frequent live entertainment," the City of Hermosa Beach said.

The permit program was developed in collaboration with community group, THRIVE Hermosa. The new permit costs $250 and covers the two-year period of the pilot program, and the entertainment may be offered during normal business hours between 8 a.m. and 9 p.m. It must be indoors and be an additional activity or “accessory use” for the business, the press release said.

“We are pleased to offer this opportunity for more low-key entertainment options in Hermosa Beach,” Hermosa Beach Mayor Stacey Armato said. “The Limited Live Entertainment Permit Program is a business-friendly proposal from some of the many community leaders in Hermosa who are always seeking ways to make Hermosa Beach an even better place to live, work and play. We look forward to seeing the results of the two-year pilot program.”

Businesses interested in applying for the permit may get additional information about the new permits and a permit application on the City of Hermosa Beach website. For more information, call 310-318-0242 or visit the City’s Community Development Department at City Hall.

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