It's a New Year, and with that everyone has a grocery list of changes and goals they've mapped out to achieve before Times Square ball drop.
If you're an artist, entertainer, entrepreneur or business professional looking to build your career this year, maybe you need to consider your branding from last year. What did it really communicate about you?
Your branding should include everything from your visual presentation to your verbal presentation. In 2014 every successful person I know, is in essence a brand... maybe without even realizing it. Their identity and consistency definitely make a difference. At Stitch & Pen, I'm always emphasizing this to my clients; whether it be for their bios, websites, blogs, resumes or advertising.
If you think you have it under control, then that means you have no new professional goals for yourself, correct? Chances are that isn't the case, and therefore, your branding may need to be refined to acclimate your changing goals. Here are three quick reasons why you may consider refining your brand this year.
1.) The Social Media Monopoly - With the overwhelming usage of social media platforms, you have the ability to communicate directly to the stakeholders you're most interested in reaching. You can tell your story and share it as you please. Whether via Facebook, Twitter, LinkedIn, IMDB, etc. - These social platforms give you the power of connectivity... but how strong has your messaging been thus far?
2.) Content Is King - As traditional advertising takes the back seat to original content and advertainment, you as a brand have the ability to engage customers and fans in new and exciting ways. You should be bringing something awesome to the conversation each day, and by that I mean dialog that is valuable. The blogs, posts, videos and articles you share are extensions of your brand - make sure there is strategy behind them to make a real impact!
3.) The Competition Is Ridiculous - You aren't just competing with other brands who share similar products or services, you're competing for the limited attention spans of your target audiences. With that, you have a short amount of time to truly make an impact... don't you want your first impression to be a lasting impression?
In 2014, Be Branded...Or Be Forgotten. www.stitchandpen.com
