#FINDSMOKE: Where In The F@&%—ing World Is Smoke NOW?

It’s a bird! No, it’s a plane. No, it’s a crop-duster descending rapidly toward the Korean skyline. That’s right, Smoke is making his second #SMOKEADVENTURE stop, this time in Korea! And he’s raring to become one with the Korean lifestyle, to dive into Korean cuisine and use the countries unique ingredients to inspire another wildly addictive gastronomical creation.

“Smoke’s fax to Global Headquarters today was to straight to the point: #PLAIDNATION Fans are going to love our SECOND international poutine. South Korea offered an incredible culinary experience with its vibrant, buzzing food scene,” said Ryan Smolkin, founder and CEO (chief entertainment officer) of Smoke’s Poutinerie. “Smoke’s journey into South Korea inspired the one and only Korean BBQ, a sweet & savory poutine with just a touch of spice - fries, cheese curd & gravy topped with bulgogi marinated beef and sweet & salty kimchi, garnished with red chili sauce–it’s guaranteed to be a flaming-hot hit.”

But what drew Smoke to South Korea? Why did he decide to bring his international Rock N Roll Stage Show to East Asia, and in return bring only the best Korean flavors back home to his Plaid Nation? Join us on Smoke’s Korean #SMOKEADVENTURE:

Korean barbeque, or Gogigui (meat roast) is a method of roasting meat on gas or charcoal grills. And if Smoke ever had a true love, it’s roasted meats. Dude dreams of roasted meats…and so when he set off on the next leg of his international travels to find new and exciting flavors, Smoke knew he had to visit the true home of barbequed meat, to cast eyes upon the land where it all began: Korea. Traveling the traditional famous recluse route via transcontinental crop-duster, he arrived in Seoul, just grazing the top of the Lotte World Tower (minimal property damage). Shaking off the structure dust, he set off to traverse the nation by train. He tried bulgogi in Busan and galbi in Gyeongju, until inspiration struck: the one thing Korean BBQ was missing was the most gastronomical food on earth. At a Buddhist temple tucked atop the Taebaek mountain range, with the blessing of a local shaman, Smoke pulled out his emergency poutine kit he keeps strapped to his chest at all times. He layered Korean BBQ upon poutine and took a bite. The shaman held his breath. A rainbow framed the horizon. Across South Korea, school children began to cry tears of joy and had no idea why. And with that, Smoke knew Korean BBQ Poutine was born.

Smoke’s journey through Korea is just the second destination of his #SMOKADVENTURE. Next stop on the Smoke Around the World Tour: Jamaica, with an island-inspired Poutine coming April 3.

As Smoke travels the world seeking GLOBAL DOMINATION! #PLAIDNATION Fans can experience his journey firsthand by visiting their local Smoke’s Poutinerie and tasting the first two internationally inspired poutine flavours – Butter Chicken and Korean BBQ. In return, customers will receive their very own Poutine Passport so they can follow Smoke on his adventures from March through until June when he returns home to Canada. To celebrate his homecoming, fans can turn in their fully stamped passport for a chance to WIN a seven-night all-expense paid trip to the beachfront Hard Rock Hotel Riviera Maya in Mexico!

#PLAIDNATION Fans can get a little WEIRD, WILD & WACKY with the truly Canadian “Flat Smoke” lumberjack character, designed to create a full-dose of entertainment! Fans are encouraged to ‘Hit the Road’ with Flat Smoke, capture memorable moments and share on social media tagging Smoke’s Poutinerie on Facebook, Twitter and Instagram, using the hashtag #FLATSMOKE for the chance to win daily prizes.

Located just off the azure waters of the Caribbean Sea, Hard Rock Hotel Riviera Maya offers the ultimate vacation for guests of all ages with both the adults-only and family friendly resort experiences. With a combined 1,264 ultra-posh and lavishly appointed guest rooms boasting balcony, terrace views or new, expansive sky terrace options with picturesque views, hydro tubs in each room, Hard Rock Hotel Riviera Maya is nothing short of the ultimate crowd-pleaser. Complete with expansive outdoor pools and private beach, this all-inclusive escape offers nine world-class restaurants, eight bars and lounges. In addition, the “resort within the resort,” adults-only section Heaven, includes the Hard Rock signature Rock Spa® with 75 treatment rooms, four restaurants and three sophisticated bars and lounges, including a premium service nightclub. Smoke’s Poutinerie #PLAIDNATION Fans won’t want to miss out on this opportunity of a lifetime!

Stay tuned for the next chapter in the #SMOKEADVENTURE series, highlighting Smoke’s world travels.

To learn more about Smoke’s Poutinerie, visit www.smokespoutinerie.com.

About Smoke’s Poutinerie

Founded in 2009 by creative genius Ryan Smolkin, Smoke’s Poutinerie is the World’s Largest and Original Poutinerie. Representing 80s Canadiana culture known for the signature lumberjack plaid and glam rock music, Smoke’s Poutinerie serves 30 varieties of its famous poutine. With 150-plus locations in Canada, and 50 more open and in development in the United States, the brand is on course for “GLOBAL DOMINATION!”

For more information about available franchise opportunities, contact Mike Graham, Vice President of Franchise Development, at mike@smokespoutinerie.com or call (905) 427-4444, ext. 205.