New Hollywood Poolside Soiree Offers Shopping & Pampering at Loews Hollywood Hotel Pool Bar Every Saturday

This summer's hottest industry pool party, Friends with Benefits, arrives in Hollywood this Saturday, July 19 at the Loews Hollywood Hotel Pool Bar presented in partnership with Mathew Gavin Enterprises. The event continues every Saturday this summer with poolside shopping and complimentary glam services and beauty treatments from rotating companies, such as Cure Salon & Spa, Nivea Skin Care, Massage Therapy LA and more. From Noon-6 p.m., fashionistas and Hollywood socialites can get pampered, shop at local pop-up boutiques and soak up the sun with a summer cocktail from Pool Bar by Wolfgang Puck, while enjoying panoramic views of the city. RSVP to http://friendswithbenefits2014.eventbrite.com.