Sam Tenorio III: Why Hollywood Loves Data Centers

In 2018, it is more evident than ever that technology and sophisticated software are taking over nearly every aspect of life. Consider the fact that people and companies no longer bother filing their taxes through the mail, supply chain systems have been streamlined with innovation, and web tools are stepping in to reduce the amount of time one has to spend on tedious tasks. This, of course, means that there is an increase in the overall number of professionals who now work in the field of data management. The list of technology-related skills that one is required to possess to be competitive in the current job market is getting longer by the day.

Backgrounder

Data analysis used to stand for just collating basic information such as names, addresses and phone numbers to sophisticated analysis which enables the isolation of various behaviors that

Facilitate focused marketing.

Now data analysis also includes multi-million data records with easy to access databases, and algorithm-oriented tools for reading thousands of inputs. Meaning, it is almost impossible for any successful business not to have the necessary resources at their disposal to break down complicated transactions.

In the past, people who were proficient with computers were considered valuable members of many companies’ teams. They were the person everyone called when there was a problem with the computer, printer and so on. Today, however, highly skilled individuals are required in order to work in this industry. They have the education and experience to keep up with all the fast-paced changes in such a volatile sector. Sam Tenorio III is an excellent example. A veteran of the industry, Tenorio has noticed the number of individuals, skilled at advanced programs for data consolidation, analysis and interpreting, has been growing exponentially in the last few years.

Hollywood Loves Data

Many people were shocked to discover recently that Facebook had provided over 50 user records to a company that utilized that data for marketing in the successful 2016 election campaign of Donald Trump. That data was analyzed to identify individuals who would be receptive to President Trump’s election platform as well as identifying the slogans, tag lines and advertising that would most appeal to those individuals. It obviously worked. Data marketing.

In similar way, Hollywood today utilizes data collection and analysis to better understand how certain demographics are likely to respond to movie trailers in order to generate increased theater ticket sales. Just think about how many movie trailers you’ve seen that later don’t seem to be representative of the actual film at all. Data marketing!

Hollywood has also become very adept at focusing its marketing on certain social media websites like YouTube and Facebook. It’s no coincidence that movie trailers and “billboard” ads pop up on your YouTube recommendations or Facebook home page. Data Marketing.

The Role of Data in Future

From the small corner store that sells groceries all the way to the largest businesses, modern technology has found a way to help every industry. From Hollywood movie production to law firms digitizing their databases, the opportunities in this profession are limitless. Those unsure of that claim can look at the experiences of Sam Tenorio III, to see his involvement in everything from simple IT solution sales to highly-complex VMware NSX service implementations.

More and more, sophisticated data technology is impacting our everyday lives. Today, we take for granted that our mobile phone to track meals and calories, get notifications on desired topics, seek specific locations, have maps immediately available to get us there as well as instant notifications, and much more. It’s going to be a science fiction world today and data centers will play a major role in that world.