There's A Man Living Inside A Billboard Above The Sunset Strip

WEST HOLLYWOOD, CA — Drivers passing through the Sunset Strip may want to look up: There’s a man living inside a billboard about 30 feet above Sunset Boulevard.

The performer moved into the furnished billboard Thursday at Sunset Boulevard and Selma Avenue as part of a Netflix promotion for the thriller “The Last House.”

The installation resembles a living room enclosed inside the billboard. Through Saturday, the performer is expected to remain inside, waving to passersby and communicating with people below using a whiteboard, according to Netflix.

There's a guy in there 👀 pic.twitter.com/L79Q7pisNP

— Netflix (@netflix) August 6, 2026

Video shared by Netflix showed the robe-clad man eating cereal and using binoculars to survey the Sunset Strip.

The unusual display has also been turning heads on the street.

One passerby visiting from Australia told KTLA the installation caught his attention because “you don’t see that in Australia,” adding that he was curious to see the movie. Another called the billboard “amazing” and “completely surreal."

The promotion mirrors the premise of “The Last House,” which follows a family of four trapped inside their home as resources begin to run out and a mysterious force prevents them from leaving.

The film stars Greta Lee and Wagner Moura and was directed by Louis Leterrier.

The billboard appeared shortly after Sunset Boulevard reopened in West Hollywood following repairs to a major water main break near Holloway Drive.

City News Service contributed to this report.

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