Zietchick Research Institute and Hollywood's Eye Health

Before the movie industry evolved into the high-tech spheres in which it is today, people would seldom see amazing special effects. Back then, the most reliable artificial resources that actors and actresses relied on were as simple as colored contact lenses. Even after many decades of innovation, some of the most notable projects that were recently created have a variation of the creative use of things like colored contacts. After all, who can forget the brutal look of the scary clown "Pennywise" caused by his eyes in the recent "It" movie that was released in 2017?

Although Hollywood’s primary aim is to create movies that yield revenues through licensing and streaming deals, one of the byproducts of their profession is an increased yearning to don fashionable eyewear as well as to seek eye health exams. With plenty of eyeglass stores to choose from, people can now obtain the corrective lenses that they need as soon as they are inspired by the styles worn by the offspring of Hollywood productions. Tammy Movsas is the Founder and Director at Zietchick Research Institute, an ophthalmic drug discovery company. According to Movsas, it is not surprising for people to visit their local eye care professionals once a movie has been released that showcases a new eyeglass style. It is actually quite similar to the way that people tend to drive faster in the days after they watch the latest "Fast and Furious" film. Scientists explain this with a so-called "Mirror Neuron" which depicts a learning process that the mind uses when mimicking things.

Dr. Movsas of Zietchick Research Institute believes that Hollywood plays some role in connecting eye doctors as a complement commodity to newly released movies. Though this may seem completely surprising, there are probably some real health benefits to allowing your kids to spend a night out at the movies. By seeing their favorite actors and actresses on the big screen wearing glasses, people with vision trouble may finally ask for help. In the past, the false stereotypes that portray people who wear glasses as nerd-like have prevented many from seeking out the necessary treatment for their own conditions. This is especially true for children who often don’t like to admit that they may need glasses. Yet, when a famous celebrity spends an entire movie wearing creatively-designed glasses, those with prejudices tend to loosen up.

A lot of adults have never had a chance to learn about eye conditions like cataracts, glaucoma, ocular hypertension, or eyelid twitching. In the case of children and teenagers, they tend to be even more oblivious to the aforementioned. This is where one can mention medicine-related TV shows and praise them for teaching people about the issues that they might experience later on. During the 8 years of a popular drama show called "House M.D.", for example, practitioners have noticed a growing number of people who are signing up for courses on medicine. When such a trend is combined with children who spend most of their time in front of a TV, it is not hard to conclude that they will learn about the necessary things like eye care, disorders, and good health maintenance. Thus, even though it is companies like Zietchick Research Institute that are playing the major role of improving eye health by developing new treatments for people with vision issues, Hollywood is playing at least some supplementary role in educating individuals about the real-life problems related to their eye health.