Meet Mayor Marsha Swanson

Meet Mayor Marsha Swanson This is the third in my series of “Better Know a Candidate” and I’m really enjoying the process. Today my recording equipment served me well as I spoke with Mayor Marsha Swanson under a pagoda near the newly installed Freedom Swing at Marna O’Brien park.

WR How did Wildomar become your hometown?
MS That’s a little bit of a story. My grandmother moved to Oregon, a beautiful place called Cottage Grove. We thought about moving up there, but with John [Marsha’s husband] in construction we thought, “probably can’t work here.” So we came back home, Lakewood then, and started driving looking for some country. We were on old 395 and ended up in Sun City. The real estate office we stopped at in Sun City said, “We’re sorry, you can’t live here, you’re not old enough.”

We explained what we wanted and the realtor said, “Oh, I have a really nice piece [of property]” and he drove us to Wildomar. We liked the house, and put an offer on it, but someone else got it... well that house happens to be right across from where we live today.

We’re in the third house in Wildomar that we’ve built and lived in. Our very first one was a single wide mobile home, with three children, two cats that had kittens and a dog we got from the Stater Bros in Perris.

WR What was the approximate population of Wildomar then?
MS I don’t think they had a count back then. When we drove down the 71 (the highway of the time) the sign for Lake Elsinore said 1400, and there wasn’t a population for the area called Wildomar.

WR Tell me a little about your family.
MS I have a large family and they are all here in the area. I have three daughters, all three married —to the original men they married (said with a smile). I have seven grand children and six great grandchildren. We do a lot of family things together. My great niece is having a birthday party Sunday and we’re going to the park and having a soccer game; family against family. Black shirts against white shirts. There will be from two year olds to seventy year olds playing soccer together.

WR How did you get involved in local politics?
MS I’ve always been concerned about business and the people in Wildomar. Through the chamber [of commerce] to start with, then we had a group called the MAC. We had no power, we were appointed by the County Supervisor, who at that time was Bob Buster. There were four of us, or five, at a time... it changed —there were different people all the time. Our job was to have community meetings and to let him know what the community was missing, or we we wanted or what we needed.

At that time, local government didn’t exist. If we wanted to touch government, we had to drive to Riverside. That was before the freeway was in, so it took awhile to get there. So it was nice to have some input [with the MAC]. In the three years that I was on there, the library went in. We didn’t get to pick the name, but we did get to pick many of the things... what the building was going to look like, the colors. That kind of got me started.

WR What was your position on cityhood for Wildomar?

(really an extension of the previous question) MS I was skeptical at first. I knew what was here, I knew what kind of commercial base we had, I knew what our houses sold for, I knew how much tax they produced. I was skeptical but I wasn’t against it. I campaigned very much in favor of becoming a city. I had two good friends that came to me and said, “You know, we’ve got a lot of people running for city council... and not all of them are good. We want good people in, will you run?”

I thought, “What!” “What do I know about running for an office.” I’d run a business, and had been president of the board of Realtors... but a city is very different. After a few breakfasts, and a couple of lunches, I did say, “Yes I would.”

WR What are some of the highs and some of the lows you’ve experienced as a city council member?
MS The highs are pretty easy [to identify]. Becoming a city, sitting out on the field at Elsinore High School and being sworn in. I didn’t realize how awesome it would feel... and I thought “local control, I don’t have to drive to Riverside anymore, we get to make our own decisions.

The lows have been, that I found out, we don’t have a lot of local control —really. The feds have the highest control, the state steps in and takes money that LAFCO said was ours to run our city with. The different rules, the different laws that come into effect [such as] The Housing Element.

WR You’re out on a special occasion... do you head for a Steak House or a Seafood Restaurant?
MS Right now, we’d head for a Steak House, because we’ve given up red meat. John has a heart condition, and we do a lot of fish. When we were eating red meat, we would have gone to the Seafood Restaurant [for a special occasion].

WR Being on the City Council requires leadership skills. Describe how you developed yours.
MS They’ve been slow in coming. I got my real estate license because we were moving out here, and there were no grocery stores; I had been a grocery checker. That got me started in that direction. I got my broker’s license two years later, which allowed me to own my own company. Being a leader evolves one step at a time. I don’t need to be a leader, but if nobody’s leading, I tend to step in.

WR Four years isn’t a long time in the life of a city. Still, what would you like to see transpire during your next term if you get re-elected.
MS We need everything. The Board of Realtors does a report on each city, and the only thing that Wildomar has enough of is pharmacies. Right now I’m personally talking to a restaurant owner; a high end fast food establishment. I’ll be showing him around tomorrow, not as a realtor, but just giving them information and trying to get them to come here. There is an ICSC event happening in San Diego, and I’m going to get info from every hotel and motel that is represented there. There is a [construction] pad right behind city hall, that is totally approved —including CEQA, water, sewer etc. They could start building right as soon as they had their plans done.

A gentle response turns away anger, but a harsh word stirs up wrath.
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