Boudin SF Brings the Flavor of Fresh-Baked Sourdough To San Diego's Balboa Mesa Shopping Center on October 2

Gloriously irresistible fresh-baked sourdough bread will soon be available at San Diego’s Balboa Mesa Shopping Center. Boudin Bakery CEO Sharon Duvall today announced that the company will open Boudin SF at Balboa Mesa on October 2, continuing its Southern California expansion.

Boudin SF is a convenient, casual-dining restaurant where guests can enjoy breakfast, lunch and dinner. San Diegans who have long enjoyed The Original San Francisco Sourdough™ can soon savor the unforgettable experience of breaking open an aromatic loaf of sourdough in a location close to home. Balboa Mesa marks the company’s third San Diego restaurant and follows the recent opening of Boudin SF in Huntington Beach in early September.

“We are thrilled to open our third location in San Diego,” said Duvall. “We are extremely thankful for our loyal Boudin sourdough fans and excited to welcome our new neighbors in the Clairemont community.”

Mother Dough Arrival

On September 23, Boudin Bakery will transport its legendary Mother Dough, first cultured in 1849 and present in every loaf of Boudin sourdough, from San Francisco to its newest location in San Diego. Leavened only with wild yeast “caught” from San Francisco’s fog-cooled air, Boudin’s original Mother Dough has been replenished with flour and water every day for 165 years. In keeping with French baking traditions, accomplished bakers mix, shape, score and bake Boudin’s bread daily. Each loaf takes 72 hours to create and is served fresh from the oven. As one of the world’s oldest culinary celebrities, the Mother Dough will receive a police escort to mark her arrival at San Diego’s new Boudin SF in the Balboa Mesa Shopping Center.

Bread Winners

When Boudin SF at Balboa Mesa Shopping Center opens its doors to the public on October 2, the first 100 guests in line will win a year’s supply of The Original San Francisco Sourdough™. Boudin enthusiasts, affectionately known as “Bread Winners,” often camp overnight to ensure a spot in line and may begin queuing up at 5:00 p.m. on October 1. Boudin SF has reserved the first place in the Bread Winners line for The Jacobs & Cushman San Diego Food Bank. The largest hunger-relief organization in San Diego County, the San Diego Food Bank distributed 22.3 million pounds of food and served an average of 320,000 people per month in 2013. Boudin SF has long been a supporter of local food banks and regularly donates fresh bread to local charities.

Virtual Bread Winners’ Event

In celebration of the new Boudin SF at Balboa Mesa Shopping Center, Boudin is hosting a “Virtual Bread Winners’ Event,” inspired by the overnight camping experience, open to residents of San Diego County. To participate, contestants can simply post a photo or video to Facebook, Twitter or Instagram showing what they would do with a year’s supply of The Original San Francisco Sourdough™. Entries will be accepted until September 22 at 11:59 p.m. and must be tagged with #makemeabreadwinner. Finalists will be announced on Facebook on September 23, and Boudin fans will be able to vote for their favorite entries. Voting closes on September 28 at 11:59 p.m., and the entry that receives the most votes will win a grand prize of one free loaf of Boudin sourdough every day for a year. Five runners-up will receive a free loaf of Boudin sourdough every week for a year, and four honorable mentions will take home a free loaf of Boudin sourdough once a month for a year. All winners must be available to redeem their bread in person at any Boudin SF location. To enter, please visit Boudin on Facebook at www.facebook.com/boudin or on Twitter and Instagram at @boudinbakery.

Boudin SF Menu

Ideal for breakfast, lunch and dinner, Boudin SF features a comprehensive menu of both healthy and hearty fare to delight a variety of palettes. Boudin SF’s attention to detail shines through in every dish, and seasonal, organic, and locally-sourced ingredients are used whenever possible.

Boudin SF’s wide variety of sandwiches are a delicious and convenient option for lunch or a picnic. Choose from favorites such as Chicken Pesto with chicken breast, tomatoes, arugula, pesto mayo, and balsamic vinaigrette on a sourdough baguette or the California Veggie with Havarti cheese, avocado, red peppers, cucumbers, lettuce, red onion, tomatoes, sun-dried tomato spread, and balsamic vinaigrette on multigrain bread. After a day at the beach, Boudin’s classic New England-style Clam Chowder or Butternut Squash Soup in a signature sourdough bread bowl is warm and filling. Boudin SF is perfect for busy families and professionals. Stop by for a quick dinner or linger over a glass of beer or California wines. Choose from a wide variety of fresh salads, popular Baguette Burgers, gourmet Grilled Cheese options, and a children’s menu. For a quick breakfast after dropping off the kids at school or an early morning workout, Boudin SF has everything from Vegetable Scrambles to Sourdough French Toast.

Boudin SF also offers Web-to-Go service, allowing customers to place an order in advance and then pick it up quickly on the way to the beach, office or home – no waiting in line. Available online at: www.boudinwebtogo.com.

Boudin SF at Balboa Mesa Shopping Center is located at 5407 Balboa Avenue at Genesee Avenue in San Diego. Telephone: 858-737-6751. Open Monday through Saturday from 8 a.m. to 9 p.m., and Sunday from 8 a.m. to 8 p.m.

About Boudin Bakery

Headquartered in San Francisco, Boudin Bakery is world-famous for The Original San Francisco Sourdough™, which is baked with the same Mother Dough, or sourdough starter, used since 1849. Born in the Gold Rush, Boudin is the oldest continuously operating business in San Francisco. Because each loaf is made from a portion of the original sourdough starter, Boudin Sourdough is one of a kind. With its delicious tangy flavor, golden crunchy crust, and soft chewy center – along with its famous aroma – it has been described as “a sensory experience in a simple loaf of bread.” Boudin SF is a convenient, casual-dining restaurant with locations throughout California where guests can enjoy breakfast, lunch, and dinner. Boudin at the Wharf, located in the heart of San Francisco’s renowned waterfront, is Boudin’s flagship facility and home to Bistro Boudin, Boudin Museum & Bakery Tour, a demonstration bakery, Bakers Hall Marketplace and a Boudin Café. Boudin bread can be purchased at the Wharf and all Boudin restaurants located throughout California. Boudin also offers catering and operates a gift catalog business, which can be found online www.boudinbakery.com.