SDSU Offers Introductory Marketing and Digital Media Course

SDSU’s College of Extended Studies will offer its introductory “Defining and Positioning a Brand” course Wednesdays, August 13-Sept. 3, 6-9 p.m. as part of its new Professional Certificate in Marketing and Digital Media program.

In this fast-paced course, you will learn how to identify and understand your target market(s) and create and position a brand identity. You’ll also learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising and marketing communications.

The instructor is Gaetan Fraikin, CEO/audacity chief at Audacity, Inc. The early registration fee is $309 by August 3. Thereafter, the fee is $329. Registration is $299 for San Diego Ad Club members.

The College has taken the best curricula from its previous certificate programs in Marketing and Media, and Digital and Social Media, and combined them into a career-enhancing certificate program to benefit you in both fields. This program provides all the skills and knowledge you need to succeed in today’s digital environment. You can tailor your curriculum to your career aspirations, and even take additional courses and receive a specialty certificate, further enhancing your resume.

The programs were developed in partnership with SDX (formerly the San Diego Ad Club), the San Diego Press Club and the SDSU School of Journalism & Media Studies, and are taught by professionals who are leaders in their field. Here’s what students have to say about the program:

For more information, email agonsalves@mail.sdsu.edu, call (619) 594-0845 or visit www.neverstoplearning.net/interactive.