Community Corner
Assistance League Thrift Shop Lauds Return of Macerich-Broadway Plaza
The Broadway Plaza team also participated in the nationally acclaimed Operation School Bell® clothing events.
A well-known landmark, the Assistance League® Way Side Inn Thrift Shop, located at 3521 Golden Gate Way in Lafayette, is the primary fundraiser for Assistance League of Diablo Valley’s 16 hands-on philanthropic programs. Since 2006, the chapter has enjoyed a Corporate Partnerships component, where employee volunteers from local businesses and corporations become hands-on involved with and/or financially contribute to our philanthropic efforts.
On Monday, April 17, a team led by Macerich-Broadway Plaza Senior Marketing Manager Tracy Dietlein, again returned to share their creative expertise in window display, as well as attend to maintenance tasks. In earlier years, the Broadway Plaza Corporate Partners team coordinated on-site denim collection events at Broadway Plaza, which they not only donated to the Assistance League Way Side Inn Thrift Shop, they bundled and delivered these garments in order to maximize sales. As important, the Broadway Plaza team participated in the nationally acclaimed Operation School Bell® clothing events. On more than one occasion, they reported to the chapter office annex in Walnut Creek, where they filled bags with clothing to be distributed to those in the community identified as vulnerable.
Today’s display window adventure captured a tea party ambience, attended by life-sized infant, porcelain collectors’ dolls with hand-painted faces and attire ranging from traditional to modern treatments. The attendees were donated by a person who once cherished these timeless treasures and now wants to share them with those who believe in childhood magic.
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The longstanding corporate partnership that Assistance League of Diablo Valley has shared with Macerich-Broadway Plaza celebrates the pride of two civic-minded organizations with similar values, visions, and missions as they continue to make a difference together.
To learn more about Assistance League of Diablo Valley, its Corporate Partnership Program, and the Way Side Inn Thrift Shop, please visit this website: diablovalley.assistanceleague.org.
