Business & Tech
Livermore Valley Winegrowers Association Changes Name, Logo
The organization is now called the "Livermore Valley Wine Community" in an effort to be more inclusive.
LIVERMORE, CA — The Livermore Valley Winegrowers Association has renamed itself the Livermore Valley Wine Community, a rebrand the organization said would “better reflect the community of growers and vintners in Livermore Valley and their dedication to being a destination that intersects incredible wines with family-style hospitality.”
“We believe the new name reflects our award-winning wine region’s personal approach to crafting wines and welcoming guests to our 44 wineries,” the organization said in a news release. “We wanted our new branding to reflect the personal, friendly nature of our vintners and tasting rooms as well as their commitment to be a world class wine region.”
The organization has also revised its logo to highlight vintners, growers, and the region's founding year of 1880.
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