Selfies, Discount Cards to Benefit Breast Cancer Research Offered at Premium Outlets in Livermore

LIVERMORE, CA — Visitors to the San Francisco Premium Outlets will likely notice a lot of pink at the mall during the month of October. Simon Malls is teaming up with the Susan G. Komen foundation to help raise money to support the fight against breast cancer.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, Senior Vice President of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen President and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

In order to raise funds and awareness, Simon-sponsored activities throughout the month of October
include:

• Discount Card Program: Discount Cards will be sold providing a percentage off one item at participating retailers. All proceeds from the sale of Discount Cards go to Susan G. Komen.
• More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.
• Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station during the month of October. All will be encouraged to use the hashtag #morethanpink

Photo courtesy Simon Malls