Tri-Valley Hotel Tax Deferments Possible

Press release from Visit Tri-Valley:

April 21 2020

(Pleasanton, Calif) - In recognition of the vital importance of the Tri-Valley hospitality industry’s economic contributions, the cities of Livermore, Dublin, Pleasanton, and the town of Danville have passed emergency business measures to allow hotels severely impacted by countrywide COVID-19 Shelter in Place edicts to defer Transient Occupancy Taxes (TOT) and subsequent penalties until July 31, 2020. Deferments will allow local hoteliers the opportunity to postpone payments through what is considered the deepest drop in occupancy levels in recent history (national average – 85%).

In joint collaboration, Livermore led the charge for assistance on March 30, followed by the City of Dublin on

April 7. The Pleasanton City Council unanimously approved the deferment on April 15, and Danville signed the order today.

“The travel and tourism industry is key to our economic recovery once people feel free to travel again,” said Visit

Tri-Valley President & CEO Tracy Farhad. “I applaud the fast-action support by the administration of each of our

four member cities, making a difference now, when it is needed the most.”

Transient Occupancy Tax – also known as “Bed Tax” - collections are paid by each hotel room visitor, collected on

behalf of each city, providing millions in general fund revenues for essential city services for residents.

Interested hotels must apply with each city finance director to qualify for the program and deadlines vary per city:

For Livermore, contact Finance Director Douglas Alessio by April 30: finance@cityoflivermore.net;

For Dublin, contact Economic Development Director Hazel Wetherford by April 30: Hazel.Wetherford@dublin.ca.gov;

For Pleasanton, contact Tina Olson, Director of Finance by April 24: TOlson@cityofpleasanton.gov;

For Danville, contact Finance Director Lani Ha: lha@danville.ca.gov.

This press release was produced by the Visit Tri-Valley. The views expressed here are the author’s own.