Neighbor News
Easter Shoppers Will Spring Into Action For These Specials
A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person

Easter shoppers will spring into action for these specials in Downtown Long Beach at the more than 40 retail, specialty, entertainment and restaurants ranging from jewelry and perfumes to candy and fashion accessories, among others. Now simply referred to as “The Streets,” the heart of Downtown is centered in between Third Street, Sixth Street, Pine Avenue and Long Beach Boulevard, and is a popular destination to shop for Easter through Sunday, April 1.
According to the survey by the National Retail Federation (NRF), Easter spending is expected to total $18.2 billion this year, almost on par from a record $18.4 billion in 2017 but still the second-highest level on record. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person, down from last year’s previous record of $152.
Consumers will spend $5.7 billion on food, purchased by 87 percent of shoppers, $3.2 billion on clothing, by 48 percent, $2.9 billion on gifts, by 61 percent, $2.6 billion on candy, by 89 percent, $1.3 billion on flowers, by 39 percent, $1.1 billion on decorations, by 42 percent, and $780 million on greeting cards, by 46 percent.
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Consumers intend to celebrate Easter in several ways: 60 percent will visit family and friends, 58 percent will cook a holiday meal, 51 percent will go to church and 17 percent will go to a restaurant. The Easter Bunny is expected to have a busy holiday season: 35 percent of consumers will participate in an Easter egg hunt and 16 percent will open gifts. In addition to traditional holiday events, some consumers will pursue more leisurely activities: 45 percent will watch TV, 11 percent will shop online, 9 percent will shop in a store and 8 percent will go to a movie.
“Despite a modest drop, the Easter forecast is still very positive and nearly as high as last year’s record,” said NRF President and CEO Matthew Shay. “Consumer spending remains healthy both for this holiday and this spring, and that paints an optimistic picture for the U.S. economy in the year ahead.”
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In preparation for the Easter holiday, 59 percent of consumers will shop at discount stores, 25 percent will go to a specialty store and 25 percent will go to a small business or local store. The Downtown area has just the right variety of discount, specialty stores, small businesses and restaurants featuring Easter shopping and dining options with Big 5 Sporting Goods, Daniel’s Jewelers, The ThickShake Factory, Pie Bar, Romeo Chocolates, King Buffet, Ross Dress For Less, Jean Machine, Payless ShoeSource, Luxury Perfumes and Footaction, among others:
- Easter gifts specialties are a sweet treat from Romeo Chocolates offering artisanal, micro-batch chocolate bars and confections.
- Celebrate Spring at Daniel’s Jewelers with an Easter sale of 60 percent off gold chains and bracelets, plus several Doorbuster Deals and a Free gift with any purchase of $49.95 or more, all through March 31.
- Perfumes and fragrances are perfect Easter gifts and can be found at Luxury Perfumes with hundreds of perfumes to select from at 5 to 50 percent off as compared to department store prices.
- It's the largest Easter and Spring shoe sale ever at Jean Machine with all Circa, Fallen, ES and Osiris shoes, among others.
- Holiday shoppers will enjoy Easter and springtime ideas from Ross Dress For Less featuring 20 to 60 percent off department store prices including apparel, shoes, electronics, and much more.
- Springtime shoppers will go for the Big 5 Sporting Goods super sale on footwear and apparel, in addition to gifts of spring and athletic wear; games and recreation; fitness items; team sports; outdoors; camping and fishing; plus much more.
- Enjoy an Easter treat at The ThickShake Factory featuring the best thick shakes on this side of the world.
- Easter brunch or dinner has never been better than at King Buffet seafood and grill offering a full-service, all-you-can-eat Chinese buffet with over 120 items to select.
“Easter shoppers have many great shopping options in the Downtown area including jewelry, candy, clothing and various holiday specials,” said Tony Shooshani, Managing Member of Shooshani Developers. “The Streets also offer a variety of terrific restaurants for a quick bite to eat or a complete Easter brunch or dinner with family or friends.”
The Downtown area presents a wide array of restaurants such as the new Burgerim, a unique and flavorful experience with an uno, duo, trio, or party box of 2.8 oz. patties with unconventional toppings and sauces; Creative Crepes with a variety of savory and sweet delicacies; Fresh Kabobs, the casual, family-style Indian restaurant; Mitaki Japanese, featuring quick and fresh Japanese cuisine; Subway for fresh, delicious, made-to-order sandwiches; Milana’s New York Pizzeria, an authentic New York pizzeria; Wing Stop for fresh, hot chicken wings, famous fries and delicious sides; Sushi Zenmaru for teriyaki and rolls; Chuck E. Cheese’s, more than just fun and games, enjoy great food, always fresh with pizzas, salad bar, oven-baked sandwiches, buffalo wings and more; and Panda Express for Asian-inspired cuisine in a fast casual environment.
“The Streets” in the heart of Downtown is centered in between Third Street, Sixth Street, Pine Avenue and Long Beach Boulevard. For a complete list of the 40 retail, specialty, entertainment and restaurants, please visit http://www.facebook.com/thestreetsdtlb.com.