LBX Boutique Fitness Locations Experience Record-Breaking Sales

Long Beach Exchange (LBX), a new retail and lifestyle destination in East Long Beach comprised of top national, regional and local retailers, eateries and boutique fitness offerings, has announced its boutique fitness locations are experiencing record membership enrollments at their new locations.

Set to open in late June and early July at Long Beach Exchange, GritCycle, Ra Yoga, and Orange Theory Fitness have reported impressive membership and package sales — powerful evidence that boutique fitness is of high interest and relevance to area residents and consumers.

In September 2017, upon announcing that it would open a Long Beach Exchange location, GritCycle reported an immediate response from potential members. The owners of the boutique indoor cycling studio specializing in high-intensity, full-body cycling classes, report an impressive amount of pre-sale packages and memberships at the LBX location to date, in advance of their grand opening in late June/early July 2018.

“Long Beach has been underserved when it comes to boutique fitness concepts like GRIT Cycle,” said Jill Yasuda, Long Beach Studio Manager of GritCycle. “There is a strong demand for boutique fitness in this area, and GritCycle is filling that demand and helping to bridge the gap between South Bay and Orange County when it comes to innovative, exciting fitness concepts.”

Ra Yoga, a comprehensive studio for yoga and wellness, is another renowned fitness experience coming to Long Beach Exchange this summer. Interest in the new location is high, and the company already has recorded more than 500 account sign-ups.

“Ra Yoga is so excited to be joining the Long Beach community. The interest in our special promotions, class packs and unlimited membership programs has been far better than anticipated,” said Robert Kittleman, co-owner of Ra Yoga. “The volume of inquiries has been astonishing, and many of the people who have shared excitement about our Long Beach location have never visited our studios in Orange County. We didn’t expect to be so well received even prior to opening.”

Long Beach Exchange is proud to welcome Orangetheory Fitness, a national boutique fitness studio with locations throughout Southern California, to its roster. The new, state-of-the-art studio recently opened on June 6 and has already become a hit with the local community.

“The opening of our LBX location marks a milestone for Orangetheory Fitness, as we already have achieved an opening membership level unsurpassed by any other location in the region,” said Marc Thomas, LBX Studio Owner and Area Developer of Orangetheory Fitness. “Typically, a location opens with approximately 400 members, and we have far exceeded that - the LBX location is one of our strongest openings yet.”

Long Beach Exchange will continue opening new retail, dining and fitness locations in phases throughout 2018.

“As we continue welcoming new tenants to the LBX roster, we are increasingly pleased with the positive feedback they are receiving by the local community,” says Steve Thorp, Director of Acquisitions and Partner at Burnham-Ward Properties – the developers, owners and operators of Long Beach Exchange. “The influx of inquiries and pre-sale memberships occurring at our fitness studios is a strong indication of the future success of Long Beach Exchange as a whole.”

For more information on Long Beach Exchange, please visit longbeachexchange-lbx.com.

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About Burnham USA and Burnham-Ward Properties

Over the past quarter of a decade, Burnham USA together with its affiliates Burnham-Ward Properties (BWP) have developed or acquired millions of square footage of commercial property including retail, professional office, medical and industrial properties throughout the United States. Helmed by industry veterans the firm has created some of Southern California’s most distinctive and unique commercial projects. The firm approaches each project with an artful eye and with an emphasis on thoughtfully curating its projects. It is the partners’ belief that through property the company can provide the back-drop for people to interact, work, and experience a better life through “community” and that the firm can positively influence people’s lives while doing so in an environmentally conscious and constructive manner. The end result is accretive assets that best serve the community that are environmentally conscious and add long term value to the firm’s portfolio.

About Rockwood Capital, LLC

Rockwood Capital, LLC is a real estate investment management firm, founded in 1995 that provides equity capital combined with real estate operating expertise for repositioning, recapitalization, development and redevelopment of retail, hotel, residential, office and research and development space in key markets throughout the United States. Rockwood and its principals have invested on the behalf of their clients approximately $22.6 billion of real estate through ten value-add vehicles and six separate accounts. Today, Rockwood is an 80-person real estate investment firm with offices in New York, NY, San Francisco, CA, Los Angeles, CA and Seoul, Korea, that manages a portfolio of approximately $3.5 billion of net equity value in approximately $9.0 billion of gross real estate value. Rockwood’s investors include public and private pension funds, endowments, foundations, insurance companies, fund of funds, high net worth individuals and family offices.