Smoothie And Superfruit Bowl Chain Juice It Up! Opens Long Beach Store

LONG BEACH, CA — One of the nation's leading handcrafted smoothie and superfruit bowl chains is now serving customers in Long Beach.

The Long Becah Juice It Up! restaurant is owned and operated by Long Beach resident Wesley Cureton and is located in the Spring Street Shopping Center. The new location expands the brand's Southern California footprint to more than 75 stores.

“I’ve dreamed of opening my own business for years and I’m thrilled I get to introduce Juice It Up!’s handcrafted raw juices, smoothies and superfruit bowls to my neighborhood of almost four decades,” Cureton said. “One of the many reasons I was drawn to Juice It Up! was its commitment to its local communities, and that's something I plan to dive into right away by building relationships with local schools and organizations to host fundraisers, events and more.”

Juice It Up!'s menu focuses on flavor and functionality in order to create innovative juices, bowls and snacks. Customers are able to build their own smoothie bowls at the store or try the unique offerings including the Piña Cool-Ada Bowl or limited-time menu options like the Mango Lychee Blend.

The Long Beach store is located at 6508 E. Spring St. and can be reached at 562-676-2174.