LOS ANGELES, CA — The Organizing Committee for the 2028 Olympic and Paralympic Games Thursday is calling on food truck operators and mobile vendors to apply to its new program, L.ocal A.uthentic Program.
The program is billed as the "largest integration of food trucks and mobile vendors of its kind," and is expected to be a central part of LA28's concessions strategy, giving hundreds of small and local businesses across the LA region the opportunity to serve spectators during the 2028 Games.
Vendor applications and instructions are now available and will be received through Nov. 16 on RAMPLA at rampla.org/s/procurement-announcement- details?id=a1NQl0000043nczMAA.
Applicants who are selected are expected to receive mentoring and tools to help them prepare for Games-time operations and pursue growth beyond 2028, as well as further support in the following:
The aims to encourage visitors and Angelenos alike to explore the neighborhood businesses that give Los Angeles its unique flavor.
"The games are an extraordinary opportunity to show the world what makes Los Angeles special while creating meaningful opportunities for the local businesses that make this city what it is," LA28 CEO Reynold Hoover said in a statement.
"From neighborhood favorites to food trucks and family-run businesses, we want millions of visitors to experience the L.A. that Angelenos know and love — and give the entrepreneurs behind those businesses a platform to grow well beyond 2028," Hoover added.
Through the program, LA28 will select hundreds of small food businesses from across the L.A. region to serve spectators at competition venue zones and non-competition venues. The initiative supports LA28's broader procurement targets to direct 75% of addressable procurement spend to businesses in the Los Angeles region and 25% to small businesses.
The LA28 L.ocal A.uthentic Program is designed to work alongside LA28's official sponsors and operators, combining their expertise and support with the creativity and authenticity of local businesses to create something uniquely Los Angeles.
LA28 officials say the program marks the first time in Olympic and Paralympic Games history that local small and micro businesses, such as food trucks, festival style pop-ups and food carts, will play a central role in the 2028 Games food and beverage strategy.
Across the 2028 Games as a whole, the broader food and beverage operation is expected to deliver more than 17 million meals across the Olympic and Paralympic Games, all of which will meet a wide variety of needs while incorporating more sustainable choices, according to LA28.
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