Amazon & Yelp Announce New Partnership to Help SoCal Small Businesses Connect with More Customers

At unBoxed, Amazon Ads announced Sponsored Services, a new ad format that connects Amazon shoppers with local service professionals at the exact moment they need help. Sponsored Services ads appear right after shoppers make a purchase or search on Amazon for something that could require professional installation or follow-on services.

Sponsored Services ads appear on product detail pages, order confirmation pages, and package tracking pages across Amazon. If the shopper buys a new kitchen faucet, they may see an ad for a local plumber on their order confirmation page. The shopper can click "Call" or "Quote" on the ad. With "Call", the shopper calls the professional directly, without leaving Amazon. The "Quote" option lets the shopper submit a quick request directly from the ad experience and the plumber will follow up to provide an estimate.

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"Sponsored Services connects local businesses with Amazon shoppers at the exact moment they need a service — unlocking an audience they've never had access to before," said Jenn Donohue, Director, Local Ads at Amazon Ads. "By combining Amazon's shopping signals with trusted local providers, we're making it easier than ever for these businesses to grow and for shoppers to get the support they need."

Finding the Right Local Professional with Yelp

For Sponsored Services, Amazon Ads is working with Yelp, the platform that connects people with great local businesses. Through Yelp's millions of local businesses, backed by more than 300 million reviews, shoppers can confidently connect with local, highly rated service professionals, like plumbers, electricians, landscapers, home cleaners, roofers, movers, and more.

"Yelp has spent over two decades building the most trusted platform to help people find great local businesses," said Katy Lightsey, Head of Services Operations at Yelp. "This partnership with Amazon brings Yelp's rich, high-intent platform to shoppers at the point of purchase, creating a powerful new way for the millions of local businesses on Yelp to drive quotes from customers looking for their services. For service pros, this means turning everyday purchases into real jobs."

Amazon Ads is focused on helping local and regional advertisers reach customers in more relevant and measurable ways. Recent announcements have included:

• Location-based interactive video ads: enables advertisers to customize streaming creative by geographic location — showcasing regional offers, local pricing, or nearby store information within a single campaign. Interactive calls-to-action within the ad, such as "Send to Phone", bridge the gap between awareness and action.

• Geographic Insights and Activation (GIA): empowers advertisers to uncover regional growth opportunities using Amazon's first-party retail signals, pinpointing high-potential areas and optimizing campaigns to reach new-to-brand customers more effectively.

Sponsored Services are available now for Yelp advertisers within eligible home and auto services categories in the U.S.

Explore all the latest news and announcements from unBoxed 2026