LOS ANGELES, CA — An anti-scam initiative from the Los Angeles-based Motion Picture & Television Fund and Entertainment Industry Foundation is aligning with a national coalition launched Thursday that is calling for technology companies to take greater responsibility for preventing online fraud.
StopScamsTogether.org, an MPTF initiative in partnership with EIF, is closely aligned with United to Stop Online Scams, a new coalition of more than 30 consumer, older-adult and technology accountability groups, according to organizers.
MPTF also unveiled a public service announcement featuring scam survivor Kate Kleinert focusing on how artificial intelligence voice cloning and deepfake video can make online scams more convincing and difficult to detect.
"AI-powered scammers are emptying Americans' savings right now on platforms that profit from knowingly running their ads. Tech companies have the technology to prevent these scams, but are choosing not to use it," according to promotional material accompanying the PSA. "It's time to shift the burden from consumers to the tech companies that are responsible."
Meta has said it is using artificial intelligence and other technology to detect and disrupt scams on its platforms. The company said in March that it removed more than 159 million scam ads worldwide in 2025 and has introduced additional anti-scam tools on Facebook, Messenger and WhatsApp.
Meta said last week that information shared through a partnership with the Singapore Police Force had led it to take action this year against more than 113,000 entities and pages connected to fraud and scams on Facebook and Instagram, along with 3.6 million so-called shell pages before they could be used in scams.
OpenAI said in July that it disrupted a Cambodia-based criminal operation that had used ChatGPT to support investment, romance, gambling and law-enforcement impersonation scams. The company said it shared information about the operation with industry partners and authorities.
The coalition launched with a National Day of Action that included a livestream featuring Kleinert, Sen. Mark Kelly, D-Arizona, Rep. Valerie Foushee, D-North Carolina, California Business and Consumer Services Secretary Rohit Chopra and consumer policy experts, organizers said.
More than 30 organizations also signed a letter urging Congress to examine how online platforms profit from scams and make fraud prevention a legal obligation rather than a voluntary measure, according to the coalition.
Kleinert, a Pennsylvania widow, lost $39,000 in a Facebook romance scam.
"So many of us scam survivors carry so much shame," Kleinert said. "I am here to tell you: It is not on you. It is on them. Meta and the AI companies are counting on survivors being quiet. We can't be."
Americans lost an estimated $148.2 billion to online scams and crimes in 2025, or an average of $406 million a day, according to the Consumer Federation of America.
The FBI reported that losses among Americans 60 and older rose 59%, averaging $38,500 per complaint, according to the coalition.
"AI is making scams more sophisticated, and older Americans are particularly vulnerable, losing hard-earned retirement savings to criminals online," Kelly said. "Older Americans shouldn't be an afterthought as this technology evolves. I'll keep fighting to keep them safe."
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