Pickle fans have a new reason to pucker up this fall. Jimmy John's is turning up the heat on its popular Jimmy Pickles® with Swicy Jimmy Pickle Bites, a limited-edition sweet-and-spicy version of the sandwich chain's signature snack.
The new Pickle Bites feature thick-cut slices soaking in a brine that balances sweetness with a spicy kick. The pickles arrive in a 48-ounce collectible pickle bucket which is designed for sharing.
"This fall is the season of spicy books and steamy movies, and Jimmy John's came up with the perfect sweet and spicy snack to enjoy it with," said Suzanne DeRouchie, VP of Integrated Marketing Communications at Jimmy John's. "We want our pickle-loving guests to exchange the popcorn bucket for a giant Pickle Bucket and lean into their pickle obsession in a whole new way."
The Swicy Jimmy Pickle Bites launched October 1 and are available in-store only at select Jimmy John's restaurants nationwide while supplies last.
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