LA Beauty Pop-Up: NIOD x Steve Aoki Cold Plunge Activation - 8/24

NIOD is teaming up with Steve Aoki for a one-of-a-kind cold plunge activation. To celebrate the brand's launch at Sephora, NIOD is bringing its scientific, tech-inspired approach to skincare to life in an immersive experience outside of Sephora at The Grove. Watch Steve Aoki take the first plunge live from 12 to 1 PM and guide the first wave of participants, then continue the experience with expert-guided plunges from 1 to 4 PM.

Every plunge participant will walk away with a Sephora gift card* to shop the brand's hero product: Copper Amino Isolate Serum 3 1:1 (CAIS3), Steve Aoki's personal favorite. Prefer to stay dry? You're invited to explore NIOD's tech-inspired formulations, enjoy an ice globe massage, and sip on antioxidant popsicles while supplies last. Inside Sephora, the experience continues with 1:1 consultations and skin analysis, designed to help you find the formulations best suited for your skin.

Date & Time: Monday, August 24th, 2026, 12 to 4 PM PST

Location: Outside of Sephora at The Grove, 189 The Grove Dr, Los Angeles, CA 90036

RSVP: Sessions run every 30 minutes and are first come, first served. Spots aren't guaranteed until confirmed by email, so we recommend reserving early. Walk-ins are welcome when space allows. No pre-registration needed if you're skipping the plunge, just show up any time between 12 and 4 PM.

RSVP: niodpoweredplunge.com

ABOUT NIOD

NIOD (Non-Invasive Options in Dermal Science) was created to push the boundaries of skincare through cutting-edge science, advanced delivery technologies, and continuously evolving formulations. Grounded in the belief that skin is a dynamic living system, not merely an aesthetic object, NIOD develops high-performance solutions designed to work with the skin's natural intelligence, optimizing its function, resilience, and long-term health rather than simply addressing visible signs of aging. 

A pioneer in copper peptide innovation, NIOD has earned a loyal following for its evidence-led, science-first approach to skincare. This August, the brand reached a major milestone with its launch into Sephora North America, bringing its category-defining formulations and philosophy of skin optimization to a broader consumer audience than ever before. NIOD will be live on Sephora.com on August 11 and in select stores across the US and Canada starting August 17. You can find the press release HERE.