Brieane Olson, Chief Executive Officer of Pacsun, will celebrate the release of her new book, Co-Created, with a special event at Barnes & Noble Fashion Island in Newport Beach, California on Saturday, October 3, from 11:00 a.m. to 1:00 p.m.
The afternoon will offer guests the opportunity to hear directly from Olson about the inspiration behind Co-Created along with her perspective on the evolving relationship between brands and their communities. The event will begin with a conversation with Olson detailing her expertise in the industry. Following the discussion, readers and guests will have the exclusive opportunity to meet Brie in person and have their copies of the book signed.
In Co-Created, Olson explores her belief that the brands that remain culturally relevant are those that build alongside, rather than simply for, their communities. Drawing from nearly two decades of experience at Pacsun, Olson shares her perspective on cocreation, modern leadership, cultural relevance and the ways brands can foster meaningful relationships with consumers in an ever-changing marketplace.